December 5, 2024
Campaign Indian

Dove Introduces New TVC to Launch Glycolic+ Hydration Range for Ultimate Hair Hydration

Dove, a leading name in beauty and hair care, has launched a new television commercial to introduce its latest innovation: the Glycolic+ Hydration range. 

This new collection is designed to address the needs of those struggling with dry, rough hair, offering an advanced solution that deeply hydrates and repairs damaged locks.

The Glycolic+ Hydration range from Dove is a groundbreaking blend that combines the best of skincare science with cutting-edge haircare technology. Featuring a unique Hydra-Glycol formula infused with Keratin actives, Glycerine, and Glycolic acid, this range is designed to rejuvenate dry, damaged hair, providing up to 100 hours of intense hydration. The range includes a shampoo, conditioner, and serum, offering a comprehensive regimen that transforms hair from dry and brittle to soft and fluid.

Sairam Subramanian, Vice President of Hair Care at Hindustan Unilever Limited (HUL), expressed his excitement about the launch, stating, “Dove understands that dryness is often the first indicator of hair damage, and hydration is key to restoring its health. We are proud to introduce the Dove Glycolic+ Hydration range, which empowers our consumers to tackle the challenges of unmanageable, dry hair. With this launch, Dove reaffirms its commitment to providing science-driven solutions that address diverse hair needs and help everyone feel confident with smooth, hydrated hair.”

The Dove Glycolic+ Hydration range is now available at major retailers and through e-commerce platforms nationwide. Discover the transformative power of this new collection and give your hair the hydration it deserves.