Gurugram, 7th January 2025: Confiance Communications, an integrated communications agency known for its expertise in brand-building across genres and scales, has secured the PR mandate for Beyond Appliances, an emerging pioneer in India’s smart kitchen appliances sector. Building on the legacy of Mukunda Foods’ expertise in commercial kitchen automation, Beyond Appliances is transforming Indian kitchens through its advanced product portfolio, including the AI-powered Orion Kitchen Chimney and versatile Dorado Convertible Hobtop.
Under this mandate, Confiance Communications will spearhead Beyond Appliances’ comprehensive communications strategy, focusing on amplifying the brand’s tech-forward approach and market leadership in the smart kitchen solutions space. The agency will develop strategic narratives highlighting Beyond Appliances’ journey and emphasising its commitment to transforming Indian kitchens through cutting-edge technology. Confiance will focus on showcasing Beyond Appliances’ product features, technological excellence, and vision for the future of Indian kitchens.
Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist Confiance Communications, said, “Beyond Appliances represents the perfect fusion of advanced technology and everyday utility in Indian kitchens. We are excited to partner with them at this transformative juncture, wherein the brand can benefit from our strategic storytelling prowess. Through this partnership, the brand will be recognised for its unique approach to making premium kitchen technology accessible and meaningful for Indian homes. Our focus will be on showcasing their technological innovations that address everyday kitchen challenges while positioning them as pioneers shaping the future of smart kitchen solutions in India.”
Commenting on the partnership, Eshwar K Vikas, Co-Founder & CEO, of Beyond Appliances, said, “As we expand our smart kitchen ecosystem across India, partnering with Confiance Communications strengthens our mission to transform Indian kitchens. Their nuanced understanding of technology brands and proven expertise in the consumer space align perfectly with our vision to bring professional-grade technology into everyday homes. Through this collaboration, we aim to showcase how our solutions make sophisticated kitchen technology accessible and meaningful for India’s increasingly tech-savvy homeowners.”
Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has established a strong foothold as one of India’s most reliable and outcome-driven PR agencies, particularly within the startup and venture capital ecosystems. The agency has an exceptional track record of catapulting the media and digital presence of over 90 organisations in India and abroad. Confiance’s esteemed clientele includes notable brands like The Quorum Club, Leo Capital, Nutrabay, Turkiye Tourism, Salad Days, Transition VC, Bureau ID, Hoi, PlanetSpark, and Khyaal, among other distinguished names. Additionally, the agency has successfully partnered with listed entities such as TIL Limited, ProcMart (part of IndiaMART), and Just Herbs (acquired by Marico), among others.
