Slice’s new ad with Nayanthara captures essence of ‘Ras Aisa Ki Bas Na Chalega’
“Indulge in the deliciousness of mangoes in every drop of Slice.” Slice has just launched its first-ever campaign featuring its newly appointed brand
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Creator Dissect
Creator News
PM presents first-ever National Creators Award | List of winners
Prime Minister Narendra Modi presented the first-ever National Creators Award in Delhi. Presented across 20 sprawling categories, including the best storyteller, disruptor, celebrity
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BW Businessworld’s “Most Influential Women” issue celebrates 100 leaders
BW Businessworld, a leading name in business journalism, is proud to announce the release of its special issue titled, “Most Influential Women’, committed
Creator Dissect
Creator News
Influencer Kritika Khurana wins in the DNA Women Achievers Awards
Kritika Khurana, known in social media circles as “That Boho Girl” has won at the DNA Women Achievers Awards 2024 in the influencer
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The ISPL begins: stars and legends go head-to-head
The inaugural Indian Street Premier League, India’s pioneering tennis ball T10 cricket tournament, commenced yesterday at the Dadoji Kondadev Stadium in Mumbai. The
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India’s first AI teacher, Iris, launched in Kerala
India’s first AI teacher will push the boundaries of ‘what’s possible’ in the field of education. Kerala, known for its strides in education,
International
Brands celebrate International Women’s Day with bold campaigns
International Women’s Day is right around the corner, and brands around the world have fired up to celebrate it with bold and empowering
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‘National Creators Award 2024’ nominees announced!
The government has announced the nominees for the National Creators Award 2024, acknowledging which creators have contributed the most to change and innovation
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Kerala to launch government-backed OTT platform
Kerala is set to make waves in digital entertainment by launching the first government-backed OTT platform in the India, media networks have reported.
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BCCI invites bids to select creative agency for events
The Board of Control for Cricket in India (BCCI) is inviting bids from reputed entities to serve as the creative agency for BCCI
Creator Dissect
Creator News
Revealed: Jay Shetty accused of faking his past and plagiarizing Instagram posts
British-Indian podcaster and renowned life-coach Jay Shetty is facing intense scrutiny and backlash following allegations of fabricating elements of his life story and
Indian
Kalyan Jewellers celebrates women who carve their own path for International Women’s Day
“On Women’s Day, and always, celebrating you for who YOU are.” Kalyan Jewellers has launched the #SimplyMe digital campaign ahead of International Women’s
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The Face Shop onboards Khushi Kapoor as its first brand ambassador in India
The Face Shop, a global Korean beauty and skincare brand, has announced Khushi Kapoor as the first-ever brand ambassador in India. Marking a
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Slice onboards Nayanthara as new brand ambassador
Slice has announced the appointment of actress Nayanthara as its latest brand ambassador. After becoming a popular name in households across the country
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Sakshi Keswani launches new vintage collection with Freakins India
Freakins India has teamed up with popular content creator Sakshi Keswani aka beingsuku for an exquisite new range of clothes. Channeling her love
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Pepsi unleashes a new visual identity for the first time in 14 years
“Bigger. Bolder. Better. The new-look Pepsi is here!” Pepsi has taken over iconic global locations to unleash its first major redesign in fourteen
Indian
Urban Company’s launches a dignity of labour campaign for Women’s Day
In anticipation of Women’s Day, Urban Company and Talented’s new ad strives to create a conversation around the dignity of labour for women
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TRESemmé welcomes Ananya Panday as their new brand ambassador
“Prepare for a styling revolution as the iconic Ananya Panday joins TRESemmé!” TRESemmé, a hair care brand, has announced its brand-new partnership with
Creator Dissect
Creator News
It’s the season of love for creators: Yashraj, Alanna and more
February has been a month of bliss, harmony and love for content creators across India. Multiple weddings and one surprising pregnancy have left
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An unexpected collaboration: Bill Gates and a Dolly chaiwala
“One chai please.” Bill Gates, the co-founder of Microsoft, left the internet stunned after he shared a video featuring Nagpur’s Dolly Chaiwala. In
International
Puma units Mary Kom, Kareena Kapoor and more to champion women’s cricket
“Cricket is everyone’s game.” Global sports brand Puma has united with a lineup of female icons – actor & entrepreneur Kareena Kapoor Khan,
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A new media empire: everything about the Disney-Reliance merger
“A landmark agreement that heralds a new era in the Indian entertainment industry.” Reliance Industries and The Walt Disney Company have formally signed
Creator Dissect
Creator News
Content creator issues challenge, brands respond
Content creator Cameron aka Cmrn Rides has issued a challenge via a reel on Instagram, inviting brands to comment on his post, and
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Vikrant Massey is the perfect pun-master in Aditya Birla’s health insurance ads
‘100% Health. 100% Health Insurance’. Aditya Birla Health Insurance Co. Limited (“ABHICL”) has teamed up with popular actor Vikrant Massey to launch a
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Jio Studios and Mumbai Film Company join hands for “Raja Shivaji”
On the occasion of Chatrapati Shivaji Maharaj Jayanti, Jio Studios and Mumbai Film Company have joined hands to bring the first-of-its-kind film, “Raja
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Prime Video and Sony Pictures Television launch “Sony Pictures – Stream” in India
Prime Video has entered a distribution agreement with Sony Pictures Television (SPT), a division of Sony Pictures Entertainment (SPE), to launch “Sony Pictures–
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“We are deeply sorry”: Schbang offers second apology for Poonam Pandey’s death stunt
“We know the end doesn’t justify the means.” Schbang, the creative agency responsible for orchestrating Poonam Pandey’s controversial staged death to raise awareness
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Instagram hack: long images
Long posts are taking over Instagram, breaking conventional aspect ratios and astonishing social media users. Whether they’re used for novelty, convenience or glamour,
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Tech companies sign new pact to combat deepfakes
Major tech companies have signed an accord to voluntarily adopt “reasonable precautions” to prevent potentially disruptive artificial intelligence tools from being used to
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CONTENT CALLENDER: Topical dates of March 2024
Stay on top of March dates with our monthly topical calendar. March is jam-packed with important dates for colorful occasions that everyone should
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OpenAI launches Sora – a game-changing text-to-video AI tool
“Introducing Sora, our text-to-video model.” OpenAI, the creator of ChatGPT, have introduced their next leap into artificial intelligence by launching Sora, a brand-new
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TRENDING: the ‘Ek machli, paani mei gayi, chhapaak’ game
“New Viral Game by The Chapaak Boys.” A new game has taken over the internet for those with large friend groups. The origin
Campaign
Indian
Ranveer Singh and Yashraj Mukhate vibe in Tic Tac’s campaign
Ferrero India has launched a colourful and infectious campaign for Tic Tac! Hailed as #VibeHai, this campaign stars Ranveer Singh and Yashraj Mukhate,
Creator Dissect
Creator News
Sakshi Sindwani and Raghav Arora appear on The Breakfast Club talk-show
“From ‘Bachpan Ka Pyaar’ To A Grand Wedding” Sakshi Sindwani and Raghav Arora have appeared as guest stars on the popular talkshow, “The
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Zomato plays Cupid by matching users with foodie companions
Zomato turned itself into the ultimate dating app for Valentine’s Day. The food delivery platform has launched an innovative matchmaking service which offers
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Tata and Uber in talks for partnership to drive engagement
The Tata Group is reportedly in discussions with Uber Technologies to explore a strategic alliance aimed at boosting traffic volumes and engagement on
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Hilton announces global partnership with Deepika Padukone
Hilton announced a global partnership with Indian actress Deepika Padukone. This partnership is an extension to Hilton’s first global marketing platform, “Hilton. For
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Karthik Aaryan partners with D2C charging solutions brand, Urbn
Urbn, a homegrown D2C charging solution brand, has announced Bollywood actor Kartik Aaryan as its newest brand ambassador. This surprising move marks a
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Google reveals Valentine’s Day search trends
“Mapping out a night of love.” Are you planning on surprising your Valentine this year? Google has published some of their new overviews
Creator Dissect
Creator News
Bigg Boss 17 winner Munawar Faruqui teams up with Hina Khan
Bigg Boss 17 winner Munawar Faruqui was recently spotted with actress Hina Khan in Kolkata for a new collaborative project, provoking anticipation among
Indian
A pocket full of love: Spykar launches new campaign to spread positivity
“In a world full of trends, we choose kindness.” Spykar, a fashion brand, has announced the launch of its latest campaign, ‘PocketFullOfLove’ with
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Comedy Central redefines shared experiences with ‘Your Happy Place, Happier TWOgether’
The innovative campaign playfully nudges viewers to indulge in a shared viewing experience with smartphones ~ Link to experience the magic of Valentine’s
Creator Dissect
Creator News
Creators purchasing homes in Mumbai? It’s more likely than you think!
Content creators are on a house-buying spree this year! In a series of bizarre coincidences, several content creators have purchased new homes across
International
Valentine’s Day 2024: our favourite campaigns
With Valentine’s Day fast approaching, brands are putting their best foot forward with dazzling new campaigns. Conventional and unconventional, romantic and individualistic, humorous
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Pinkvilla announces its star-studded jury for 2024
“The epitome of style and screen presence” The much-anticipated Pinkvilla Screen & Style Icons are gearing up for a specular gala on March 18,
Creator Dissect
Creator News
Tapas Relia breaks down iconic Hanuman song for Yashraj Mukhate
Tapas Relia, one of India’s leading musical composers and producers, has broken down how the iconic song “Aasman ko chhuka” from Hanuman Returns
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Chennai Super Kings announces Katrina Kaif as brand ambassador for IPL 2024
Chennai Super Kings (CSK) has announced the appointment of Katrina Kaif as its brand ambassador for the upcoming Indian Premier League (IPL) season
Indian
Bold Care launches new campaign on men’s sexual health with Ranveer Singh
#TakeBoldCareOfHer Bold Care, a sexual health and wellness brand, has launched a daring and unique campaign, #TakeBoldCareOfHer, with Bollywood actor and co-founder Ranveer
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Coca-Cola triumphs with six medals at Indian Marketing Awards 2023
Coca-Cola won a total of 6 medals across categories in the 10th edition of the Indian Marketing Awards (IMA). Hosted at Taj Santacruz,
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BCCI sets base price for IPL partnerships for next 5 IPL seasons
The Board of Control for Cricket in India (BCCI) has set a base price for IPL partnerships over the next five seasons. The