#AgencyDissect : Dissecting PSD Media
At PSD Media, we believe that great marketing is not just about reaching your target audience butconnecting with them on a deeper level.
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Google faces backlash for pressuring tech influencers to promote Pixel 9 over competitors
Tech giant Google faces backlash after reportedly pressuring tech influencers to exclusively promote its Pixel 9 smartphones over competitor products. At their launch
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Coca-Cola announces a refreshing new brand identity for Limca GlucoCharge
The Coca-Cola Company has announced a revolutionary product under its iconic Limca brand – Limca GlucoCharge. With its unique combination of glucose and
Campaign
Indian
Clear Premium Water Launches Third TVC Campaign Featuring Hrithik Roshan, Emphasizing Quality and Versatility
Clear Premium Water has launched its third television commercial (TVC) in collaboration with Bollywood superstar Hrithik Roshan. Titled ‘Hum Sab Ki Clear Choice,’
Campaign
Indian
Canon India Launches #CaptureWithCare Campaign to Promote Safe Photography Amid Social Media Trends
On World Photography Day, Canon India launched its new digital campaign, #CaptureWithCare, to address the rising safety concerns linked to social media-driven photography.
Campaign
Indian
Ranbir Kapoor and Alia Bhatt Star in D’Décor’s FabriCare Campaign Featuring Spill-Proof Fabrics
D’Décor has once again teamed up with Bollywood’s beloved couple, Ranbir Kapoor and Alia Bhatt, to showcase its innovative FabriCare range in a
Campaign
Indian
Anytime Fitness Challenges Industry Marketing Tactics with ‘Be Fit Fest 3.0’ Campaign
In a world where flashy ads and catchy slogans often dominate the fitness industry, Anytime Fitness is boldly stepping away from the norm.
PR
Zapcom Group Inc. Announces Appointment of Prasanth Nair as Chief Technology Officer
Bengaluru, Aug 20, 2024: Zapcom Group Inc., a leading global product engineering company specialising in digital transformation solutions, is proud to announce the
PR
Blackberrys Unveils the TechPro Collection in collaboration with Cricket Star Ruturaj Gaikwad
#TechPro #KeepRising Gurgaon: August 20th, 2024 – Blackberrys, India’s premier premium menswear brand, is taking fashion innovation to new heights with the launch
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Raksha Bandhan 2024: Brands celebrate sibling love with campaigns and creatives
Raksha Bandhan is one of the most popular festivals in India, aimed at celebrating the sacred, loving and playful bond between siblings. Over
PR
Responsive Appoints IBM, Red Hat, PowerSchool Alumnus as CFO
Responsive, the leader in AI-powered Strategic Response Management (SRM), today announced the appointment of Shankha Sen as its first Chief Financial Officer. Sen
Digital Media
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YouTube Expands AI Topics in Live Streams
YouTube is taking a significant step forward in its live streaming capabilities by expanding its coverage of artificial intelligence (AI) topics. This new
Digital Media
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WhatsApp Adds Giphy Stickers, Expanded Sticker Options
WhatsApp, the popular messaging platform, has announced a new feature that expands its sticker options by integrating Giphy stickers and offering more variety
PR
Unlock Savings with Safe Driving: Zuno’s ‘Well-Done Vivaan’ Campaign Hits the Road
Mumbai, 20 August 2024: Zuno General Insurance, a new-age digital insurer, has unveiled its latest marketing campaign for the launch of its innovative
PR
SOCIAL Celebrates 10 Years of Redefining Urban Culture: A Unique Confluence of Café and Bar
India, 19 August 2024: SOCIAL, India’s favourite neighborhood café, marks its 10th anniversary, celebrating a decade of communities and connections. For ten years,
PR
Adyen expands payment processing to India, launches new technology hub
Adyen, the global payments platform of choice for many of the world’s leading companies, today announced its expansion in India, following the grant
Digital Media
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Threads Officially Announces Analytics, Adds Post Drafts and Scheduling
Threads, Instagram’s companion app for more private, close-knit communication, has officially launched several new features aimed at improving user experience for content creators
PR
GM Modular Celebrates Sibling Bond with new “Bandhan Nok Jhok ka” Ad Campaign
Mumbai, 19th August 2024 : GM Modular, India’s leading electrical solutions for modern living brand, launches its heartwarming Raksha Bandhan campaign, “Bandhan Nok
Creator Dissect
Creator News
Influencer Sarah Sarosh criticized for “insensitive” video of Kolkata doctor rape-murder case, issues apology
Influencer Sarah Sarosh has received intense backlash after posting a ‘Get Ready With Me’ (GRWM) video on Instagram, where she addressed the horrific
PR
Swiggy Celebrates 10th Birthday With A Pop And A Special Birthday Offer
Swiggy marked the occasion with an innovative advertisement that has everyone talking Multisensory marketing takes center stage as Swiggy celebrates 10 Years Bangalore,
Digital Media
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Claude AI creator Anthropic sued by authors for Copyright Infringement
A trio of authors are suing artificial intelligence startup Anthropic, claiming that it allegedly committed “large scale-theft” by training its popular chatbot Claude
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Pune’s Burger King wins 13-year-long legal battle against global giant
Burger King VS Burger King American fast food chain Burger King has lost a 13-year legal battle against an Indian restaurant in Pune with
PR
Beyond Words: Garuda Aerospace’s Silent National Anthem Campaign Embodies True Patriotism
August 15, 2024; Chennai: In a heartwarming tribute to India’s diversity and unity, Garuda Aerospace’s special drone pilots and technicians with hearing
PR
Ranbir Kapoor joins Alia Bhat on Team FabriCare with a spectacular new campaign directed by Karan Johar
FabriCare by D’Decor launches its new campaign for High Performance Fabrics that can withstand spills, thrills or any drama at home with Bollywood’s
PR
Simran Balar Jain Collaborates with Uptownie to Launch an Empowering New Collection for Indian Women
August 2024, India: Simran Balar Jain, a renowned sex-ed content creator and founder of UnBound, has launched her new collection with Uptownie, a
PR
HexCon24: Hexnode’s 5th Annual User Conference to be Held on October 1, 2024, in New York
Hexnode, the enterprise software division of Mitsogo Inc., announces HexCon24, its highly anticipated annual user conference. Now in its fifth year, HexCon24, themed
PR
Tata Tea Agni’s new campaign celebrates the Selfless Josh of homemakers
Tells the story of millions of homemakers who fuel the dreams of their loved ones with their unparalleled “Josh” National, August 16, 2024:
PR
Spykar a leading denim brand launched the #YoungRestlessResponsible Campaign for Independence Day
India, 2024: Spykar, India’s leading denim brand, is taking a stand for the nation’s pride and respect by launching a powerful #YoungRestlessResponsible campaign that inspires
Creator Dissect
Creator News
What is Seenu Malik’s ‘365 Good Day Challenge’ and what has it taught his followers?
Content creator self-made multi-millionaire Seenu Malik is touching hearts across India with his “365 Good Day Challenge” Every day, for a year, Malik
PR
‘Made In India 2.0’: Sushant Divgikar aka Rani Ko-HE-Nur And Mayur Jumani Give A Modern Twist To Alisha Chinai’s Iconic Song
Mumbai, August 2024: Released in 1995, ‘Made In India’ became a cult classic song that made a special place in the hearts and
PR
Pure Storage Embraces Next-Generation Networking for AI with Ultra Ethernet Consortium Membership
Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced that it joined
PR
Witness the rise of Gotham’s new kingpin with ‘The Penguin’, streaming on JioCinema Premium from 20th September
Link: https://www.instagram.com/p/C-slsNVvJUz/?igsh=c2JoaDZjeDJ3OHVj National, 16th August 2024: JioCinema Premium has announced the premiere of the upcoming HBO series, The Penguin, on 20th September. The
Digital Media
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Google launches new Pixel 9 series smartphones: Here are some key features
At its annual “Made By Google” event, Google has announced the latest line of its homegrown “Pixel” smartphones, including the Pixel 9, the
Digital Media
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Radio Mirchi’s parent company has acquired music platform ‘Gaana’ for Rs 25 lakhs
Following failed merger talks with Airtel Wynk, India’s on-demand music streaming platform Gaana has been acquired by Entertainment Network India Limited (ENIL), the
Campaign
Indian
Federal Bank’s ‘Joy of Freedom’ Campaign: 77 Exclusive Credit Card Offers for India’s 77th Independence Day
Federal Bank, a leading private sector bank in India, has unveiled its latest initiative, the “Joy of Freedom” campaign, in honor of India’s
Campaign
Indian
HMD Enters Indian Market with Sanya Malhotra and Jimmy Shergill Leading the Campaign
HMD has made a bold entry into the Indian market with the launch of its first-ever brand campaign, in collaboration with AndAnd Brand
Campaign
Indian
Sidharth Malhotra Endorses Dabur’s New Réal Fizzin’ Beverage Range
Dabur, a leader in the beverage industry, has taken its innovation to the next level by launching a new and exciting campaign featuring
PR
Indian Superstar Tabu as Sister Francesca in Dune: Prophecy. Series to stream exclusively in India on JioCinema
National, 13th August 2024: The highly anticipated character of Indian superstar Tabu from the upcoming series, Dune: Prophecy, has been unveiled. Set 10,000 years before the ascension of
PR
Future Generali India Life Insurance Company Ltd. Launches “Invest in Independence” campaign
Mumbai, August 14, 2024 – Future Generali India Life Insurance Company Ltd. has announced the launch of the “Invest in Independence” campaign featuring a
PR
Road to freedom: redBus’ ‘Route to 47’ takes Indian youth on a journey to the past
With redBus’s new AR feature, users scan roads to explore immersive stories of major routes and their role in the nation’s freedom struggle
PR
NEW ZARA STORE IN PUNE AT THE PHOENIX MALL OF THE MILLENNIUM
Pune, 14 August 2024 : Today, Zara launched a new store in Pune at the Phoenix Mall of the Millennium making this the
PR
Is Rakhi Sawant Happy, this Rakhi? Swiggy Instamart’s new ad draws love of Netizens
On the occasion of Raksha Bandhan this year, Swiggy Instamart has added a unique twist by teaming up with Rakhi Sawant for their
PR
Starbucks celebrates Individuality, Style and Coffee with New Era Collection
Fans in India are invited to define a style that is unmistakably theirs with a timeless and sleek merchandise lineup that brings fresh
Digital Media
News
#BlockElonMusk trends on social media: Why are X users blocking the Tesla CEO?
An increasing number of social media users on X have chosen to block Tesla CEO Elon Musk following accusations of him disseminating harmful
Digital Media
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Tata Play launches ‘Superhit Serials’ platform to revive iconic Star Plus shows
‘Rediscover TV Magic’ Tata Play has announced the launch of a new platform service called ‘Tata Play Superhit Serials‘, which will feature returns
Agency Interviews
Interviews
#AgencyDissect : Dissecting Stratedgy
Stratedgy is a branding,packaging and communication design agency based in Mumbai. Our team of experts work with start-ups and established brands alike. 1.
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Bollywood ‘Bad Man’ Gulshan Grover hosts Blackmail Brother Academy in boAt’s Raksha Bandhan ad
This Raksha Bandhan, boAT is adding a playful twist to tradition with a new ad featuring Bollywood ‘Bad Man’ Gulshan Grover. Featuring the
Creator Dissect
Creator News
Dolly Singh’s ‘Mummy Papa Di Dincharya’ video is melting hearts!
Popular content creator Dolly Singh is melting hearts with her latest ‘Mummy Papa Di Dincharya’ video, where she gives her fans a sneak
PR
P N Gadgil and Sons Announces Exciting Offers for their Flagship Mangalsutra Festival 2024.versational insights and self-learning capabilities
Pune, (date): P N Gadgil and Sons (PNGS), one of India’s most esteemed jewellery brands, is thrilled to announce the return of the
Campaign
Indian
Zepto’s New Campaign Champions Inclusivity and Pledges to Boost Workplace Representation
As Zepto, one of India’s fastest-growing consumer internet companies, celebrates its third anniversary, the company has launched a powerful new campaign emphasizing its