John Jacobs Unveils the Gilded Collection Starring Aditi Rao Hydari: ‘In Pursuit of Love’
National, 18th November – John Jacobs’ latest campaign, Gilded ft. Aditi Rao Hydari, is an exploration of self-love, inner strength, and timeless allure.
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‘Death of art’: Coca-Cola faces backlash for AI-generated Christmas ad
‘Creepy dystopian nightmare.’ Coca-Cola has sparked controversy with its latest Christmas commercial that combined holiday cheer with artificial intelligence. Paying homage to the
PR
The Fifth Skechers Walkathon Unites Thousands in a Celebration of Fitness & Sports Advancement
Mumbai, 18th November, 2024 – Skechers, The Comfort Technology Company®, successfully wrapped up the fifth edition of the Skechers Walkathon at Inorbit Mall
PR
Shilpa Shetty Powers Nutrela’s “Making India Stronger” Campaign, Showcasing the Versatility of 52% Protein-Rich Soya.
-Nutrela Launches a 360 degree campaign encompassing Digital, Print, TV, Online and Outdoor media- National, November 16, 2024: Nutrela, a household name in
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Enraged CEO fires 99 employees for missing a meeting, sparks outage online
‘Get the f*** out of my business right now.’ Baldvin, US-based CEO, has fired 99 employees after they failed to attend a morning
Digital Media
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‘Please die’: Google AI chatbot turns rogue, threatens student seeking homework help
A student in the United States received a threatening message from Google’s artificial intelligence (AI0 chatbot, Gemini, while using it for assistance with
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Ubon Spreads Joy with #GiftingSmiles Campaign on Children’s Day
Ubon, a leading name in gadget accessories and consumer electronics, has marked this year’s Children’s Day with a heartwarming initiative, #GiftingSmiles, aimed at
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Indian
House of Hiranandani Unveils Campaign Showcasing Architectural Excellence and Community Development
House of Hiranandani, a name synonymous with luxury living and innovative urban design, has launched a captivating brand campaign that highlights its architectural
Campaign
Indian
Zydus Wellness Launches #TakeControlWithSugarFree Campaign to Promote Diabetes Awareness
On World Diabetes Day, Zydus Wellness, the brand behind India’s leading tabletop sweetener Sugar Free Gold+, unveiled its latest campaign, #TakeControlWithSugarFree. This initiative
Campaign
Indian
Hyundai Motor India Launches the 2024 Edition of ‘Hyundai Always Around’ Campaign
Hyundai Motor India Ltd. (HMIL), one of the country’s leading smart mobility providers, is back with its much-anticipated customer-focused initiative, the ‘Hyundai Always
PR
Hoopr Unveils “Khoobsurat” by Outsky: A Captivating Fusion of Drum & Bass and Soulful Vocals
Mumbai, 15th November 2024 – India’s premier music licensing platform, Hoopr, has announced the release of “Khoobsurat” by Aditya Mishra, known artistically as
PR
Britannia Pure Magic and The Womb launch Choco Stars with 12 different ads on a single day. Quite a feat.
~Introduces a fun, star-sign-inspired campaign that brings each zodiac’s unique snacking style to life~ TVCs – https://www.youtube.com/playlist?list=PLWhGuuKHedutBSW7vxBkitqzdihDZH70k Mumbai, 14th November 2024: When one thinks
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AnyMind Group releases Q3 2024 earnings
The company continued momentum in Q3 2024 across revenue (+53% YoY to ¥13 billion), gross profit (+46% YoY to ¥4.7 billion), operating profit
PR
Gritzo Launches Children’s Day Campaign ‘Nahi Chalega,’ Urging Parents to Embrace Customised Nutrition for kids
Gritzo, a Children’s Brand of HealthKart and a first-of-its-kind brand in personalized nutrition drinks for children, has unveiled its latest digital campaign, “Nahi
PR
Zero AMM Day Makes History: Schwarzkopf Professional and Lakmé Salon’s Boldest Collaboration Sets New Standards In Hair Color
Schwarzkopf Professional and Lakmé Salon have redefined industry benchmarks with the success of the groundbreaking Zero AMM Day. This first-of-its-kind event provided clients
PR
On this Men’s Day: Here’s celebrating legendary writers and new storytellers who have made a mark for themselves in the field of writing
The 19th of November has special significance in all our lives. International Men’s Day is just around the corner! A moment to cherish
PR
Saudi Arabia’s Minister of Culture visits France to strengthen cultural cooperation
Today, His Highness Prince Bader bin Abdullah bin Farhan Al Saud, Saudi Arabia’s Minister of Culture, met with the Minister of Culture for
Creator Dissect
Creator News
Kusha Kapila and Srishti Dixit Team Up for a Heartwarming Children’s Day Video
Content creators Kusha Kapila and Srishti Dixit have collaborated to create a heartwarming video for Children’s Day, which took place on November 14th,
Digital Media
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Meta to Launch Ads on Threads from Early 2025: Report
Meta aims to introduce advertisements on Threads, its text-based social media platform, from early 2025, according to a report by The Information. Threads
Digital Media
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Viral chat between Lawyer and Gen Z employee about working overtime sparks debate on work culture
A lawyer’s social media post has gone viral after she shared her reaction to a junior colleague’s request to “make up” for remaining
Digital Media
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OpenAI set to launch an ‘Operator’ AI agent in 2025 that can do your tasks for you
OpenAI is gearing up to launch a game-changing AI agent codenamed ‘Operator’ in January 2025 that can reportedly do your tasks for you.
PR
Saurav Gurjar shares his journey from Wrestler to Bheem in Mahabharat
14th November 2024, Mumbai– At a recent 10th-anniversary roundtable conference of Swastik Productions, Mahabharat actor Saurav Gurjar shared his portrayal of the Mighty
PR
Citadel: Honey Bunny Was Prime Video’s Most Watched Series Globally This Weekend
The new Indian spy series topped the charts as most viewed show globally this weekend streaming in 200 countries worldwide and trending Top
PR
WebTalk, A Wondrlab Company, Bolsters Its Creative Division – Martin Winther Joins as Chief Creative Officer
Polish digital marketing agency WebTalk is excited to welcome Martin Winther as its new Chief Creative Officer. Starting this November, Martin will lead
PR
The Advertising Club’s Annual Digital Review D:CODE to be presented by Google returns for the fourth edition on November 28, 2024
~ 9 industry experts, including a surprise speaker to debate on the theme – ‘D:CODE THE NOW: How AI is Revolutionizing Creative, Media,
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TTK Good Home Brings Joy and Hygiene with ‘Your Happy Nest’ Campaign
TTK Good Home, a trusted brand under the Consumer Products Division of TTK Healthcare, has embarked on an inspiring journey with its year-long
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Indian
Ad Club Bangalore Brings Behavioral Science to the Forefront with Dr. Paul Harwood at Inspiration Room
Ad Club Bangalore is gearing up for the eighth edition of its Inspiration Room series, a flagship event that continues to inspire and
PR
TVS Electronics Unveils Groundbreaking ‘One Box Solution’ for Retail
TVS Electronics (TVS-E), a leading player in offering integrated end-to-end electronic solutions has introduced cutting-edge Point-of-Sale (POS) systems named the ‘One Box Solution’ for Retail powered by
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Indian
Britannia Pure Magic Choco Stars Shines Bright with Zodiac-Themed Campaign
Britannia has introduced a truly celestial treat with its latest launch, Pure Magic Choco Stars. These chocolate cream cookies take a bold departure
Campaign
Indian
Cloudnine Hospitals Celebrates Children’s Day with Heartwarming Campaign Honoring Mothers and Doctors
This Children’s Day, Cloudnine Group of Hospitals launched a touching campaign that beautifully celebrates the profound relationship between doctors and mothers. The initiative,
Agency Interviews
Interviews
#AgencyDissect: CREATE
1. Who are we? Founded by Avi Chanodia and Piyush Agarwal, CREATE is a talent management and influencer marketing agency with a clear
PR
Accenture and PUMA India Collaborate to Build Next Gen Supply Chain Network
~ Collaboration aims to further speed up the sports brand’s order delivery capabilities ~ November 14, 2024 – Sports brand PUMA India and Accenture (NYSE:
PR
Arias Kids by Lara Wins PETA India’s 2024 Vegan Fashion Award for Best Vegan Kids Fashion
Mumbai, India – Arias Kids, the eco-conscious children’s fashion brand founded by celebrity Lara Dutta, has been awarded the 2024 Vegan Fashion Award
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Interior Design Trends for 2025, ft. Ridhi Khosla Jalan
Top interior designer and entrepreneur Ridhi Khosla Jalan has predicted some of the upcoming interior design trends for 2025. In our rapidly changing
PR
Rajya Singh: From Escaping Troubles to Writing Her Own Destiny
Writing her troubles off Rajya Singh, who started writing as an escape, is now one of the most read writers on Pocket Novel,
Creator Dissect
Creator News
Shlok Srivastava aka Tech Burner Surprises Top YouTubers with his Latest Layers Smartwatch
Tech creator and entrepreneur Shlok Srivastava has taken the opportunity to surprise some of the world’s biggest creators with his new ‘Layers’ smartwatch.
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The Guardian will stop posting from “toxic media platform” X
The Guardian newspaper has announced it will stop posting on X, formerly Twitter, after describing the social media platform as “toxic”. The news
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Amul milk set to launch in Europe by the end of November
India’s biggest dairy brand Amul is set to launch in Europe by the end of this month, according to Managing Director Jayen S.
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Indian
Ugaoo’s Series A Funding Film Celebrates the Power of Plants and Green Living
In a bold move that underscores its commitment to redefining urban gardening, Ugaoo, India’s leading houseplants and urban gardening brand, has released an
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Indian
Nibav Home Lifts Launches ‘Live Like A King’ TVC to Make Luxury Home Elevators Affordable and Accessible
In an exciting move that promises to redefine luxury and convenience, Nibav Home Lifts has unveiled its latest campaign, ‘Live Like A King’,
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Indian
HSBC Mutual Fund Launches ‘Naye Nazariye Ki Udaan’ Campaign to Promote Early Financial Planning for Children’s Futures
In celebration of Children’s Day, HSBC Mutual Fund has unveiled an inspiring digital campaign titled “Naye Nazariye Ki Udaan” aimed at highlighting the
Campaign
Indian
Case Study: How South Indian Bank made Diwali perennial
Diwali is celebrated differently around the country, with different mythologies, rituals, and traditions attached to it. One common factor that draws these myriad
PR
Vertiv Names Scott Armul to Lead Global Portfolio and Business Units
Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, today announced that on January 1, 2025, Scott Armul will
PR
Wipro and FORVIA transform Advanced Driver Assistance Systems (ADAS) applications
Wipro Engineering Edge’s Cloud Car Solution will contribute to enhancing FORVIA’s vehicle safety applications Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a
PR
HCLTech appoints Arjun A. Sethi as Chief Growth Officer for Strategic Segments
HCLTech announced the appointment of Arjun A. Sethi as Chief Growth Officer for Strategic Segments, focusing on government and global private equity. Based
PR
From Doorbells to the NSE Bell: Swiggy Rings in Its Stock Market Debut with a Joyful Film Celebrating a Decade of Growth
Swiggy’s Delivery Heroes Join Founders to Ring the NSE Bell Bengaluru, November 13, 2024 – Swiggy (now Swiggy Ltd.), India’s leading on-demand convenience
Creator Dissect
Creator News
Content Creator Mrunal Panchal’s new brand “Mrucha Beauty” officially goes live
Content creator Mrunal Panchal has officially launched her beauty brand “Mrucha Beauty”. Known for her lively personality and creative makeup looks, Mrunal has
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TV Star Palak Jain Launches India’s First Vegan Pet Food Brand ‘Paws for Greens’
“For the love of animals and the planet.” Palak Jain, who is renowned for her role in Indian television, especially Sony Entertainment’s “Yeh
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From Tomato to Zomato: CEO Deepinder Goyal Shares the Story Behind his Company’s Name
In the popular comedy show, “The Great Indian Kapil Show”, Zomato CEO Deepinder Goyal revealed the unexpected backstory behind his food delivery platform’s
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A New Twist: JioStar website goes live ahead of Reliance and Disney Hotstar’s merger
Ahead of the anticipated merger of Disney Star and Reliance Jio’s Viacom18 , a new website called “JioStar” has been launched. The website