March 6, 2026

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Bhagat Halwai Unveils Fusion Mithai Line: Bridging Centuries of Tradition with Modern Tastes

Agra, May 12, 2025 — Legacy brand Bhagat Halwai, a household name synonymous with traditional Indian sweets since 1795, has launched an all-new

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PR

Truecaller’s AI Magic: Your Messages Just Got a Whole Lot Smarter

India, May 12th, 2025. Imagine this: you’re rushing through your day—meetings, errands, coffee runs—and suddenly, a flood of SMS messages lands in your inbox.

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PR

NutrifyToday C-Suite SumFlex 2025 Sets New Global Benchmark, Catalyzes India’s $100 Billion Nutraceutical Vision

Mumbai, May 12, 2025 – The NutrifyToday C-Suite SumFlex 2025, held in Mumbai, emerged not merely as an industry summit but as a

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PR

playR Introduces Next-Gen Player Essentials for Comfort and Performance

Mumbai, 06th May 2025– playR, a leading innovator in sportswear.  equipment and accessories, proudly unveils its latest collection: Player Essentials – meticulously designed to enhance performance

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PR

S8UL Reveals Global Roster for Call of Duty: Warzone Ahead of Esports World Cup 2025

S8UL’s new roster of top North American talent will compete at the Esports World Cup 2025 and in other major international tournaments Mumbai,

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PR

Setting a New Standard in Clean Beauty: Juicy Chemistry Launches High-Performance Juicy Actives Skincare Line

[National, May 2025] Juicy Chemistry, India’s most trusted certified organic personal care brand, makes a powerful move into performance skincare with the launch of Juicy

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PR

This Mother’s Day, Badshah Masala champions a new tradition with ‘Maa First’

India, 12th May 2025: In most households, it’s a familiar sight: mothers are the last ones to sit for their meals. But is it

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PR

Primex Bags PR Mandate for CLEAR Premium Water

The agency has been awarded the PR mandate for the third consecutive time, reaffirming its strong credentials in strategic communications & brand positioning.

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PR

The Only Call That Matters: Siyaram’s Honours Mothers with Heartfelt Campaign

Siyaram’s Mother Day Film – https://www.youtube.com/watch?v=guUgaXjA7SE 10th May, 2025; Mumbai, India: In the hustle and bustle of today, we tend to forget the relationships that

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PR

Ashok Leyland honours the essence of motherhood with a new ad campaign on International Mother’s Day

On International Mother’s Day, Ashok Leyland launched a heartfelt campaign celebrating the force that keeps us safe.  Through this tribute, Ashok Leyland celebrates

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PR

Kotak Life and Wondrlab Celebrate the Viraasat of Mothers Through a Heartwarming New Film.

This Mother’s Day, Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”), in collaboration with creative partner Wondrlab, launched a poignant new film that

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PR

Avaada’s “Mission ImPossible” Campaign: When Climate Crisis Hits Home

What if the greatest threat to our planet wasn’t far away, but already in our food, air and homes? With #MissionImPossible, Avaada Group, a

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PR

NBA on Prime Tips-Off in India Later this Year

Official NBA on Prime logo offers first glimpse of Prime Video’s global coverage, set to launch in October 2025  For the latest NBA

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PR

Goafest 2025 debuts ‘Advertising Plays’: An Industry First in Championing Agency Culture Through Play

Inter-agency sports competitions and wellness activities add a new dimension to Goafest 2025. May 13, 2025; Mumbai, India: Deepening engagement and staying true

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PR

Oliva Clinics Strengthens Its Digital Presence With Team Pumpkin

New Delhi, 13th May 2025 – Oliva Clinics, India’s leading chain of dermatology clinics, has extended its social mandate with Team Pumpkin, a

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PR

Celebrate Mom Promises with Divine Solitaires

This Mother’s Day, express your love and gratitude with a promise that shines forever. A Divine Solitaires diamond is more than just a

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PR

FANtertainment Begins! Vote Now to Make Your Favourite Stars Win at the 23rd Maruti Suzuki presents Zee Cine Awards 2025

For over two decades, the Zee Cine Awards has stood as a beacon of cinematic excellence, celebrating the finest talent in the Indian

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PR

Archies Partners with District by Zomato to Redefine India’s ‘Going Out’ Experience

New Delhi, May 6, 2025: Archies, India’s iconic gifting brand, has announced a strategic collaboration with District by Zomato, the going-out app. This

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PR

CaratLane launches ‘Born of Her’ — a diamond-studded tribute to motherhood

CaratLane, India’s leading omnichannel jewellery brand, has unveiled Born of Her — a heartfelt Mother’s Day campaign and special edition pendant collection celebrating

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PR

CyberPowerPC powers India’s first org-led esports arena with high-performance gaming PCs

ApeCity, a one-of-a-kind esports arena launched by Orangutan in Navi Mumbai, will be equipped with performance optimized gaming systems from CyberPowerPC India. Mumbai,

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PR

FIRST-EVER BUDX NBA HOUSE IN INDIA TO TAKE PLACE IN JUNE

– Two-Day Celebration of Basketball, Music and Culture Will be Held on June 7-8 at DOME, SVP Stadium, in Mumbai in Conjunction with

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PR

The Royals Soundtrack Takes Spotlight in Believe and Netflix India’s Bold New Era

May 2025 – Mumbai, India —  Believe, one of India’s leading music distribution and artist development companies, is helping shape a growing shift in

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PR

CREATIVE ABBY AWARD 2025 POWERED BY ONE SHOW SHORTLIST ANNOUNCED: Leo, Enormous, FCB, VML, McCann, Famous, Havas lead shortlist

May 7, 2025; Mumbai, India:  The AdClub announced the Round 1 shortlist of creative entries in the ABBY Awards 2025 powered by One

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PR

Kiara Advani Makes Her Met Gala Debut in “Bravehearts” by Gaurav Gupta — A Couture Tribute to Black Dandyism and Generational Courage

For the 2025 Met Gala, themed Superfine: Tailoring Black Style, couturier Gaurav Gupta unveils  Bravehearts -a custom couture creation worn by Kiara Advani.

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PR

Revolutionizing Beverage Marketing, Evocus Uses CGI to Unveil the Science Behind Black Water

The First to Prove, The First to Innovate, The First to Visualize 6th May 2025 : Evocus, India’s first black alkaline bottled water brand,

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PR

35 Entrepreneurs Take Center Stage at India’s Biggest Cricketing Stage as Razorpay Launches Brand Campaign on Jio Hotstar

INDIA, Bengaluru, 6th May 2025: In a first-of-its-kind celebration of entrepreneurship, Razorpay, India’s Leading Full-Stack Payments and Banking Platform for Businesses, has today

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Campaign Indian Latest

AJIO’s Bold Mother’s Day Campaign Launches the “Movement of Offended Mothers” – A Stylish Wake-Up Call for India’s Fashion-Obsessed Youth

Mumbai, India – May 2025Just in time for Mother’s Day, AJIO has flipped the script on traditional sentimentality with a tongue-in-cheek campaign that’s

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Campaign Indian Latest

Tilak Varma’s Quiet Fire: Redefining Vision in John Jacobs’ Latest Eyewear Campaign

In a world where flash often overshadows finesse, Tilak Varma has taken a different path — one defined by unshakable calm, inner composure,

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Industry Updates Latest News

Goodbye Skype: What the Shutdown Means for Your Conversations and Data

After more than two decades of connecting people around the world, Skype is officially shutting down on Monday, May 5, 2025. Once the

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PR

LA Americana Gourmet By Bonn Group strengthens its portfolio & expands its Range with Protein Bread and Ragi Millet Bread

Delhi, May 2, 2025: After redefining clean eating with its Clean Label Bread & Bakery Range, La Americana Gourmet takes another step toward

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PR

YouTube’s new initiatives to accelerate growth for India’s music artists on global stage

New initiatives include the launch of YouTube Music Nights, expansion of regional Music Charts, and continued support for independent artists through the upcoming

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PR

Theatrical Experience Still ‘Magical’: Prime Video Reaffirms Belief in Theatricals in addition to Streaming

Prime Video heads discuss entertainment hub strategy, India’s significance, and more, at AVIA’s Future of Video India Fireside Chat Excerpts from a fireside

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PR

Level Up Your Journey: Under 25’s Gamified Leaderboard Turns Goals into Earnings!

Bengaluru, May 5th, 2025: Under 25, India’s Largest Youth Media Network, has announced the launch of its newest feature on their app :

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PR

Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball

Industry stakeholders reflect on the steady rise of esports as a mainstream sport, as it takes center stage as a demonstration event at

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Industry Updates Latest News

Why Gen Z won’t work for you and will work for themselves (100 Times Over)?

As we move deeper into 2025, the workforce is shifting – not gradually, but decisively. Gen Z, the generation that will soon make

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Agency Interviews Interviews Latest

#AgencyDissect: SW Network

1. Who are we? SW Network is an independent, integrated advertising agency built on a mission — to add value. Founded in 2015

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PR

goSTOPS becomes the first-ever hostel chain to land in Goa’s picturesque capital Panjim

May 1, 2025 | National goSTOPS, India’s leading youth travel hostel brand, just got a brand-new address in Goa — you know, the

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PR

Former Vahdam India Executive Nikhil Sareen Joins Qubo as Co-founder

Appointment marks key inflection point as Qubo expands leadership in connected living and smart security. New Delhi | 01st May, 2025 – Qubo, one of

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PR

PAUL & SHARK APPOINTS KL RAHUL AS THEIR GLOBAL BRAND AMBASSADOR – A FIRST FOR AN INDIAN FACE

A seamless blend of sport, style, and Italian luxury craftsmanship. Mumbai, 2nd May 2025 — Italian luxury clothing brand Paul & Shark proudly announces its

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PR

HORLICKS LAUNCHES STRENGTH PLUS: A SPECIALISED, SCIENCE-BACKED NUTRITIONAL SUPPLEMENT FOR OLDER ADULTS

National, 2nd May 2025: Horlicks, a trusted brand for nutritional drinks from Hindustan Unilever Limited (HUL), forays into senior nutrition with the launch

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PR

Theatrical Experience Still ‘Magical’: Prime Video Reaffirms Belief in Theatricals in addition to Streaming

Prime Video heads discuss entertainment hub strategy, India’s significance, and more, at AVIA’s Future of Video India Fireside Chat Excerpts from a fireside

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PR

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual, Praises WAVES Summit 2025 and PM Modi’s Vision for India’s Entertainment Industry

Mumbai, India – May 2, 2025 – Sonu Tyagi, a prominent figure in India’s media and entertainment landscape and the Founder of Approach Entertainment, Go Spiritual,

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PR

Simona Lights Up the Screen in ‘Galliyon Ke Ghalib’ – The Club Anthem of the Year

Mumbai, May 2, 2025 – Award-winning rapper and music icon Badshah delivers a powerful new track with Galliyon Ke Ghalib—a high-octane anthem bursting

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PR

Prime Video and CJ ENM Announce Strategic Collaboration to Bring the Best of Korean Content to Audiences Worldwide

Latest titles from CJ ENM, starting with Head Over Heels in June 2025 will be available to viewers in 240+ countries and territories through Prime Video with subtitles in 28

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PR

VDO.AI completes seven years of shaping the ‘Future of Video Advertising’

Growing at a CAGR of 122%, the company surges ahead with its mission of empowering brands and publishers with impactful and revenue-generating ad

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PR

5 Players to Watch Out for in Split 2 of OMEN VCSA 2025

Velocity Gaming stormed through the competition undefeated, Revenant Xspark showed grit and star power, and every match felt like a final. The level

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PR

Alcon Introduces PRECISION1 Contact Lenses in India with a new launch campaign

PRECISION1 is India’s 1st SMARTSURFACE Contact Lenses targeting heavy digital screen and active lifestyle users With SMARTSURFACE innovative technology, these lenses contain >80

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PR

Britannia The Laughing Cow is Now Creamier, Tastier and Better Than Ever

~ Now made in India, with richer taste and better value ~ ~ Campaign Video: https://www.youtube.com/watch?v=M6iD2b8mqX8 ~ National, 28 April 2025: Britannia The

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PR

Pepsi® Announces Global Female Football Ambassadors – Alexia Putellas, Caroline Graham Hansen, Farah Jefry and Lauren James

Pepsi’s new signings join global ambassador Leah Williamson in refreshing the game and are set to leave their mark on the world stage

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PR

Aviva India Appoints Suresh Mahalingam as Chairperson

New Delhi | 30th April 2025: Aviva Life Insurance Company India today announced the appointment of Mr. Suresh Mahalingam as its new Chairperson. Mr.

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