[National, May 2025] Juicy Chemistry, India’s most trusted certified organic personal care brand, makes a powerful move into performance skincare with the launch of Juicy Actives — a next-generation skincare line that brings together advanced biotechnology, organic compliance, and biocompatible actives to set an entirely new benchmark for performance-driven natural skincare.
Marking a significant milestone in the brand’s evolution, this new skincare category harnesses the power of biotechnology and biocompatible actives. The debut lineup features three breakthrough serums — each crafted for brightness, clarity, and radiance — formulated to perform with clinical precision while remaining gentle on sensitive skin.
Today’s consumers are more informed than ever. They’re ingredient-conscious, questioning what goes into their products and demanding more from their skincare. But while the clean beauty conversation has made waves, it’s often lacked one crucial thing: clinical-grade efficacy. Juicy Chemistry is changing that narrative.
Meet the First Three Launches in the Juicy Actives Range:
Shop The Collection – https://juicychemistry.com/
10% Vitamin C + EGCG Serum
Serum for Brightening and Even Skin Tone, fortified with Hyaluronic Acid and Pomegranate.
2% Alpha Arbutin + D-Gallic Acid Serum
Serum for Dark Spots and Hyperpigmentation, enriched with Rice and Licorice.
5% Lactic Acid + Flower Acids® Serum
Serum for Dark Spots and Uneven Skin Tone, fortified with Hyaluronic Acid and Cica.
These serums are both sensitive-skin and beginn
“At Juicy Chemistry, we believe nature holds immense power — but to truly unlock it, we must pair it with scientific precision,” says Pritesh Asher, Co-Founder & CEO. “Our new approach uses Biotechnology to extract, enhance, and deliver the most potent, skin-compatible forms of natural actives. We’re not just formulating skincare — we’re engineering it to perform.” Crafted over 2.5 years of intensive R&D, these serums represent a powerful blend of Blue (Marine), Green (Plant), and White (Industrial) Biotechnology, setting a new benchmark in the clean beauty space.
“We’re not chasing trends,” adds Megha Asher, Co-Founder & COO. “We’re building a foundation — where every ingredient, every process, and every outcome is intentional. Juicy Actives represents our next chapter: clean, compliant, and effective by science.
True to its soil-to-soil philosophy, Juicy Actives continues the brand’s unwavering commitment to sustainability. The ingredients are ethically sourced from certified organic farms, while the products are manufactured in solar-powered facilities that reduce the carbon footprint. Every aspect of packaging is consciously designed to minimise environmental impact, and all formulations are fully biodegradable—crafted to safely return to the earth, just as nature intended.
With Juicy Actives, Juicy Chemistry is breaking free from conventional skincare formulas, pioneering a new era where nature and science come together for results that truly perform.
