Asian Paints, a titan in the Indian paint industry, has once again raised the bar in innovation and home aesthetics with the launch of Apcolite All Protek—a premium exterior paint fortified with cutting-edge Lotus Effect Technology. In a strategic move that blends star power with superior product performance, the brand has teamed up with Virat Kohli, one of India’s most recognized icons, as the face of this groundbreaking campaign.
The highlight of Apcolite All Protek is its Lotus Effect Technology—a remarkable scientific innovation inspired by the natural self-cleaning mechanism of lotus leaves. This technology empowers surfaces to repel water, dirt, and dust, effectively minimizing streaks, stains, and weather-induced damage. Homeowners in monsoon-prone or pollution-heavy regions will find this technology especially appealing, as it ensures that homes maintain a fresh, vibrant look with minimal maintenance.
True to its name, Apcolite All Protek offers holistic protection across several dimensions:
Water Resistance: Shields walls from rain and seepage.
UV Guard: Protects against harmful sunlight and fading.
Anti-dust Properties: Prevents dirt from settling on surfaces.
Fungal & Algal Resistance: Keeps exteriors cleaner and healthier for longer.
This multi-layered defense system positions the product not merely as a paint, but as a shield for the modern Indian home.
In a bold shift from traditional paint advertising, Asian Paints’ latest campaign blends visual impact with a compelling narrative. Virat Kohli, known for his aggressive style and perfectionism, embodies the spirit of the new Apcolite All Protek—strong, unyielding, and forward-thinking. His presence lends authenticity and mass appeal, especially among younger homeowners who look for durability, style, and smart innovation in every product.
The campaign creatively showcases Kohli facing a flurry of environmental challenges—rain, dust, and harsh sunlight—only to be unfazed, thanks to the home’s Apcolite All Protek armor. The message is clear: when your walls are this well protected, you can face any storm.
As climate change and environmental wear become everyday realities, home exteriors are facing new challenges. Asian Paints has responded with a proactive solution that combines sustainability with luxury. The Lotus Effect, while rooted in nature, is delivered through advanced chemical engineering—ensuring that homeowners don’t have to choose between style and substance.
With the launch of Apcolite All Protek, Asian Paints continues to prove why it leads the market—not just with vibrant shades, but with future-ready solutions. Partnering with Virat Kohli underscores the brand’s commitment to excellence, performance, and bold transformation. In an era where consumers expect more from their home solutions, Apcolite All Protek is not just meeting expectations—it’s redefining them.
