Day 2 of the ABBY Awards spotlighted the evolving landscape of digital creativity and brand engagement. Schbang captured attention with a Gold win for ‘Britannia Prashant (Croissant)’ in the social media category for Britannia Treat.
The campaign’s mix of co-creation and meme-inspired storytelling resonated widely.
Swiggy Limited won for their campaign ‘Arriving now: Chawla?!’, adding another bold moment to their legacy of quirky, clutter-breaking communication. Enormous also emerged as a major winner, picking up multiple Golds including their smart design work for Finolex Smart Door Locks and a memorable campaign for Dream11 titled ‘Aapki Team Mein Kaun- The Party’. Across the digital and design spectrum, Day 2 highlighted how modern agencies are combining storytelling, design thinking, and humour to elevate everyday brands.
