The ABBY Awards 2025, powered by One Show, kicked off on a high note on Day 1 of Goafest with a celebration of breakthrough creativity across categories. Wavemaker India stole the spotlight with a Grand Prix win for Dream11’s campaign ‘India’s New Local Language’ under the category ‘Innovative Use of Audio Visual’.
This campaign stood out for its cultural authenticity and media innovation, setting a powerful precedent for the rest of the awards. Wavemaker’s impressive haul also included wins for their work with Birla Opus Paints and 5Star, proving their creative dominance in media innovation. Other notable winners included EssenceMediacom for Flipkart and DDB Mudra Max for DRPPL, each showcasing strong narratives in print and activation categories. Day 1 concluded with a strong showing of India’s prowess in integrated and audio-visual innovation.
