February 14, 2025
PR

Tata Trusts’ Republic Day Campaign: Transforming Dreams into Reality

We all grew up writing essays about “India of my dreams”, putting our aspirations into words on paper.

But dreams, no matter how noble, would have remained just words on paper if we hadn’t acted on them.

This Republic Day, Tata Trusts brought this thought to life through a unique film. In the age of AI, Tata Trusts chose to go back to basics, crafting the entire film using nothing but paper cutouts and stop-motion animation.

Accompanied by a catchy jingle inspired by nukkad naatak and grassroots storytelling, the film vividly showcases the tangible progress India has achieved, bringing to life how aspirations on paper have transformed into reality.

The campaign was conceptualized and executed by the creative agency RepIndia.

Link https://www.instagram.com/reel/DFRoPKIsctO/?igsh=c3FyZTZjOWYwNHpl