October 5, 2024
Marketing News

Sony Yay! announces 4th edition of the iconic Great Wheel festival with 5 new sponsors

“We are back with a bang!”

Sony YAY! has announced the return of its highly anticipated Giant Wheel Festival to Mumbai. With three successful editions, drawing a crowd of over 10,000, this fourth edition promises to be bigger and better than ever before.

The three-day celebration of family and fun will be held from May 31st to June 2nd at R City Mall, Ghatkopar. It is a dynamic and immersive event that embodies Sony YAY!’s core philosophy of #Happyverse extending beyond the screen.

Kids and families can experience their favorite characters come to life, including Naruto, Oggy, Honey Bunny and the recently introduced fan favorite Shin chan. They can also enjoy wholesome entertainment and participate in over 25 engaging activities, including theatrical performances, energetic Zumba classes, creative workshops, dazzling magic displays and powerful ninja lessons.

 

View this post on Instagram

 

A post shared by Sony YAY! (@sonyyay)

Bollywood celebrity Karisma Kapoor, along with a host of other TV celebrities such as Kishwer Merchant, Nisha Rawal, Mohit and Aditie Malik, Gautam Rode and Pankhuri Awasthy, and Gurdeep Punjj, are expected to attend the festival with more than a touch of glamour.

 

View this post on Instagram

 

A post shared by Sony YAY! (@sonyyay)

Sony YAY! has also announced its sponsors for this year’s festival. Weikfield has joined as the event’s presenting sponsor, Complan as co-powered by sponsor, Havmor as special partner, as well as Rasna and Navneet Youva as associate sponsors for the ultimate family carnival.

 

View this post on Instagram

 

A post shared by Sony YAY! (@sonyyay)

Sony YAY! marketing, communications & OAP head Sujoy Roy Bardhan said, “While screens provide kids with a constant connection to their favourite characters, on-ground experiences and interactions fortify that connection. The Giant Wheel Festival bridges this gap by creating immersive experiences that help create lasting memories and deepen the emotional bond between kids and their favourite toons.”

Tickets for Sony YAY!’s exciting festival are available with special offers, exclusively on bookmyshow.com.