Rohit Shetty keeps the shoot going despite Ranbir Kapoor’s injuries.

General insurance company Tata AIG has launched its brand-new campaign ‘Expect the Expected’ starring none other than brand ambassador Ranbir Kapoor and famous film filmmaker Rohit Shetty.

Created by Martech network, Wondrlab, this campaign aims to untangle and demystify the claims process and reassure customers that Tata AIG will pay out their claims without any unexpected deductions, according to a press release.

Directed by Razneesh Ghai, the video showcases Kapoor and Shetty in an amusing rendition of a Bollywood movie shoot. Due to the filmmaker’s hunt for action sequences, Kapoor ends up giving shot after shot and is pushed to do more – as is expected from a Rohit Shetty film. At the end of the video, as he’s tending to his injuries, he declares that just as action is expected from any of Rohit Shetty’s films, one can also expect their claims to be paid by Tata AIG.

“When a customer secures themselves with us, they expect us to be with them during unforeseen situations. They expect us to settle their claims. To them, we say, ‘#ExpectTheExpected‘ We are here to meet their expectations, always,” the company said.

Tata AIG’s decision to feature Ranbir Kapoor and Rohit Shetty in its video has paid off exceptionally well. They were they able to leverage their star power and massive fan following, which likely played a significant role in the popularity of their video, which has now crossed 207k views on YouTube.

Speaking about the campaign, Saurav Jaiswal, president and chief operating officer, Tata AIG, said, “Through our campaign, we are trying to convey a very potent message– Tata AIG is not just about promises; it’s about delivering the expected and that includes a seamless claims experience.”

Rajagopal Rudraraju, executive vice president and national head- accident & health claims, Tata AIG, added, “This campaign not only highlights our approach to claim settlements and our endeavour to simplify the often-complex processes involved, rendering the insurance experience more transparent and customer-friendly. It transcends being a mere initiative or campaign for us, it stands as our commitment to our customers.”

Tata AIG’s new campaign is aimed to maximize its audience reach. It’s designed with a 360-degree approach, with television being its primary medium. Additionally, the campaign video will be shared across the company’s various social media channels and other media platforms, including print and outdoor.