July 27, 2024
Marketing News

BCCI sets base price for IPL partnerships for next 5 IPL seasons

The Board of Control for Cricket in India (BCCI) has set a base price for IPL partnerships over the next five seasons.

The cumulative base price is Rs. 2,700 crore for the six associate and three special partner slots in the IPL, following a Rs 2,500 crore deal with Tata Sons for the IPL title sponsorship. Moreover, the base price for each of the six associate partners is Rs 6 crore per year for 74 matches. This works out at Rs 325 crore for five years. The cumulative base price has been calculated Rs 1,950 crore.

The news report at the Economic Times added that that the base prices for orange and purple cap, umpire, and strategic timeout partnerships are Rs 60 crore, Rs 50 crore, and Rs 40 crore per year, respectively. These are for 74 matches, with a cumulative base price of Rs 750 crore for five years.

The deadline for purchasing the request for quote (RFQ) document is February 19, with bids due on February 21. Prospective bidders can opt for a 5-year or 3-year cycle. Bidders will be asked to submit bids for 84 and 94 matches, but the winning bidder will be determined based on the highest bid for the 74 matches. Moreover, BCCI itself retains the right to accept the best offer and is not compulsorily bound to accept the highest monetary offer.

The IPL 2024 season will feature 74 matches, while the 2025-28 seasons could have 74, 84, or 94 matches.

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