· Also, unveiled a new identity & launched logo
· The aim was to orchestrate an immersive brand journey that would reflect Butterfly’s renewed identity & spark meaningful connections with their employee & dealer partners
· From strategic planning to creative storytelling & flawless on-ground execution, every element was designed to amplify the brand’s evolution
(Mumbai, Maharashtra-July, 2025) NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly Appliances for its brand refresh and product launch, defining experience shaped by creativity, synergy and purpose.
“Partnering with Butterfly was a meaningful collaboration in a sector where brand trust, design sensibility, and everyday relevance matter deeply. This logo launch wasn’t just about unveiling a new identity, it was about shaping a new chapter for Butterfly and NeoNiche as we bring experiential storytelling into homes and lifestyles.” says Prateek Kumar, Founder & CEO, NeoNiche Integrated Solutions.
The aim was to orchestrate an immersive brand journey that would reflect Butterfly’s renewed identity and spark meaningful connections with their employee and dealer partners.
From strategic planning to creative storytelling and flawless on-ground execution, every element was designed to amplify the brand’s evolution. The teams worked in close alignment, driven by a shared vision and a deep sense of ownership.
“Partnering with Butterfly Appliances for their brand refresh was not just an executional milestone, it was a defining moment of creativity, collaboration, and commitment. As our first collaboration, we were driven to deliver more than success; we aimed to create an experience that resonates. Proud to say, NeoNiche didn’t just deliver an event, we delivered a memory.” says Nikkhil Sharma Director North at NeoNiche Integrated Solutions.
The result was an unforgettable experience that didn’t just mark a successful launch but created an enduring memory.
NeoNiche looks forward to building more such partnerships that blend insight with innovation and ambition with action
