Tanishq, the renowned jewellery brand under the Tata Group, has launched its latest campaign, ‘Tanishq Diamonds Celebrates Your Sparkle,’ starring the iconic actress Manisha Koirala.
Conceptualized by Lowe Lintas, this diamond-centric TV commercial is a tribute to modern women, celebrating their strength, elegance, and individuality through Tanishq’s exquisite diamond collection.
The campaign emphasizes the deep connection between women and their jewellery, showcasing diamonds as more than just ornaments. Each piece of Tanishq’s natural diamond jewellery stands as a symbol of self-expression and resilience, crafted with unparalleled precision and brilliance.
The film begins with actress Sapna Pabbi gracefully preparing for a glamorous evening, adorned with dazzling Tanishq diamonds that enhance her confidence and charm. The narrative takes an emotional turn when Manisha Koirala makes a surprise appearance, singing a line from the classic Bollywood song “Aaj Main Upar.” This touching moment bridges the timeless allure of past generations with the fearless confidence of today’s women.
Pelki Tshering, Chief Marketing Officer of Tanishq, elaborated on the essence of the campaign, saying, “Tanishq Diamonds are more than just jewellery; they represent the enduring strength and beauty of women. Our latest film celebrates the extraordinary journeys of women who light up the world with their inner sparkle. By featuring Manisha Koirala, we’ve captured the perfect blend of grace, aspiration, and individuality.”
Arpan Bhattacharyya, Head of Creative at Lowe Lintas, added, “This campaign reflects the magical transformation that happens when a woman shines in her own unique way. Combining breathtaking diamond designs, captivating visuals, and a nostalgic melody, we created a story that resonates deeply with our audience.”
Tanishq’s ‘Celebrates Your Sparkle’ campaign goes beyond advertising, becoming a heartfelt ode to women who embrace their light and inspire others. With the elegance of Manisha Koirala and the brilliance of Tanishq’s diamonds, the brand once again redefines the meaning of timeless beauty and modern confidence