This Diwali, L&T Finance is taking the spirit of the festival a step further by launching its #SapnoWaliDiwali campaign, an innovative initiative aimed at empowering individuals to chase their dreams with the support of cutting-edge AI technology.
L&T Finance, a leading Non-Banking Financial Company (NBFC), has crafted this campaign to resonate with the dreams and aspirations of people, inspiring them to envision a brighter future this festive season.
At the heart of this unique campaign lies an AI-powered microsite, www.sapnowalidiwali.com. Through this platform, users can select personal goals—whether it’s owning a home, buying a vehicle, planning an unforgettable vacation, or growing their business. The microsite then generates a customized image that captures their vision, presenting them with a shareable Diwali greeting, symbolizing both celebration and a commitment to their dreams. By integrating AI, L&T Finance is enabling participants to take a glimpse of their potential future, making their aspirations feel closer than ever.
To further amplify the campaign’s impact, L&T Finance is engaging its followers across all social media platforms and collaborating with lifestyle and entertainment influencers who share relatable stories of ambition. Participants are invited to share their AI-generated images on Instagram, where L&T Finance is running a contest to win special prizes. This interactive approach helps foster a community of dreamers, sparking conversations about personal growth and success during the festive season.
Sudipta Roy, Managing Director and CEO of L&T Finance, shared the vision behind the campaign, saying, “At L&T Finance, we believe AI can be a powerful catalyst for motivation and engagement. Through our #SapnoWaliDiwali campaign, we aim to bring people closer to their dreams, offering a vivid, visual representation of their goals. This Diwali, we hope to inspire individuals to take steps toward achieving their aspirations with L&T Finance by their side.”
Kavita Jagtiani, Chief Marketing Officer at L&T Finance, also reflected on the campaign’s significance, saying, “Diwali represents new beginnings and the joy of togetherness. With #SapnoWaliDiwali, we are enhancing this spirit by giving people a fresh perspective on their dreams through a deeply personalized digital experience. It’s about rekindling the hope that anything is possible, with L&T Finance supporting them every step of the way.”
As Diwali approaches, L&T Finance invites everyone to embrace the potential of their dreams and celebrate with renewed hope for the future. By combining AI and the festive spirit, #SapnoWaliDiwali offers an inspiring, tech-driven experience that connects dreams with action, sparking a journey toward fulfilling aspirations this Diwali and beyond.