October 10, 2024
Advertising News

Kartik Aaryan & McDowell’s silent ode wins hearts across the country

House of McDowell’s latest Glassware campaign stars none other than Karthik Aaryan recreating his iconic monologue from his debut movie.

Conceptualised by DDB Mudra, this 60-second heart-warming ad features Karthik Aaryan tip his hat to his original monologue in Pyaar ka Punchnama by re-enacting it for his hearing-impaired friend in sign language. It showcases a montage of Aaryan researching and practicing ISL, even when getting dressed for events. In the end, he showcases what he has newly learnt to address his friend, ensuring that he feels special and is also included in the celebration. The ad ends with a warm embrace between the two friends.

Varun Koorichh, VP, marketing and portfolio head, Diageo India, spoke about the campaign“We are happy to announce our latest campaign featuring superstar Kartik Aaryan as the face of House of McDowell’s Glassware. As a brand, we believe in friendship as a medium to uplift each other and bring out the limitless possibilities of the bond we share with our yaar. The collaboration not only heralds a new chapter for House of McDowell’s Glassware but also signifies a deliberate move to leverage Kartik’s cinematic embodiment of friendships, notably portrayed through his infamous ‘friendship pegs.’”

This ad has been received very well by audiences. Till date, it has received more than 12 million views on YouTube and has received several positive and encouraging messages. One user wrote: “Good initiative! Something different that touches an immediate chord.” Its sensitive and thoughtful conception has clearly touched the hearts of its audience.

The ad has been tagged as one of the ‘Best Ads of the Fortnight’.

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