“It’s a crossover that no one saw coming.”
Crocs Inc., a global casual footwear brand, has announced a dynamic new collaboration with rising stars Vedang Raina and Rasha Thadani.
“Crocs is on a mission to ignite a style revolution where self-expression knows no bounds,” the company said in a release. Aligned with its core value of “Come As You Ate”, this partnership will emphasize Crocs’ role as a canvas to express oneself, celebrating authenticity and individuality.”
Leveraging the popularity of Vedang Raina and Rasha Thadani, the brand will also strengthen its connection with millennials and its thriving Gen Z customer base, as well as utilize their devoted followers to gain momentum across social media.
“These stars are ready to drop some Crocs inspo with their unique twist!” they wrote.
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Sumit Dhingra, vice president general manager at Crocs India in a statement said, “As we enter the next chapter of Crocs’ journey in India, we’re thrilled to join forces with Vedang and Rasha. Their emergence as new faces in the Indian entertainment scene brings a refreshing perspective, and we’re confident that, together, we can continue to drive relevance for our Classic Clogs and Jibbitz across the nation.”
Rasha Thadani said, “Being able to work with Crocs is a dream come true for me. It’s such a colourful, playful brand, and I absolutely love that their motto is ‘Come as you are’. I’m all about self-expression and creativity, so Crocs’ core values resonate deeply with my own. I’m eager to see the magic we can create together.”
Vedang Raina added, “I’m thrilled to have the opportunity to collaborate with such an iconic brand. Their jibbitz™ charms are super innovative – it’s incredible how much you can tell the world about yourself with each little charm. Crocs is all about letting your true colours shine, and now I get to be a part of that. I’m excited to see where this next step in my journey takes me.”
The reel currently has over 288k with a flood of compliments. “Wow wow wow,” one user wrote. “Loving this combo,” another praised.
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