JioCinema, the official streaming platform for the upcoming Indian Premier League (IPL) 2024, has officially signed six associate partners for the tournament.

So far, the platform has onboarded Parle Hide & Seek and Charged By Thums Up as Associate Partners for IPL.

JioCinema has not hiked its prices since last year in 2023. As of right now, it is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads and Rs 250-300 per 10 seconds for pre-roll ads. However, it has changed its rates for its pre-roll ads: while it started from Re 225 last year, the platform has now set an increase of Rs 25 for the same.

Additionally, the spot rate for advertising on CTV stands at Rs 6.5 lakh per 10 seconds.

JioCinema has signed one co-presenting sponsor (Dream 11), three co-powered by sponsors (JioMart, Phonepe, Tiago EV) and 17 associate sponsors (Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma,Kamla Pasand and Kingfisher Power Soda).

JioCinema will likely announce even more sponsors as the IPL season approaches. In the meantime, the OTT platform has amped up the pre-season entertainment, unveiling an ad campaign, “TV Dekho Toh Aise“, that features cricket legends Kapil Dev and Jasprit Bumrah. It has also struck a deal with ShareChat and Moj, two popular short-form video platforms, to bring bite-sized cricket content to millions of users.

Lastly, they have also released the schedule for the first 21 matches of the IPL.