“Time to get ready and win.”

BoAt has announced its new official partnership with two IPL teams – the Royal Challengers Bangalore (RCB) and the Gujarat Titans (GT) – as their official Audio & Wearable partner for the upcoming 2024 season.

This dynamic collaboration strengthens boAt’s commitment to the exhilarating world of cricket and resonates with its core values of innovation, passion and excellence. With a range of smart wearables and audio products, boAt encourages and empowers fans to stay connected to the action and flaunt their team spirit, cementing their own position as the preferred choice for all tech and sports enthusiasts.

“Are you ready to turn up the volume and make the loudest cheer?” they asked in the caption.

 

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This is emphasized even further through their ‘Be a boAthead’ campaign, which invites individuals to join its community and offers prizes and rewards through exclusive games and activations associated to IPL teams GT and RCB. Through this initiative, boAt aims to not only expand its reach but also broaden connections with its community of ‘boAtheads’, creating vibrant experiences that will be remembered long after this season.

Commenting on the partnership, Aman Gupta, co-founder & CMO, boAt, said, “We are incredibly excited to partner with the Royal Challengers Bangalore and the Gujarat Titans as their official Audio & Wearables partner. Both teams are known for their aggressive gameplay and passionate fan base, which perfectly aligns with boAt’s energetic and youth-centric brand identity. Through this collaboration, we aim to elevate the fan experience, celebrate the spirit of cricket, and inspire fans to #BeAboAthead.”

boAt will be rolling out a 360-degree marketing campaign throughout the season, capturing the excitement and energy of the IPL.