Dream11, the world’s largest fantasy sports platform with over 220 million users, has announced the launch of Guru Home in support of India’s growing creator economy.
This first-of-its-kind feature aims at providing users with insights on team formulation strategies from seasoned ‘Gurus’ across a wide range of sports.
Especially targeted towards Tier III and Tier IV cities, Dream11 aims to onboard over 50,000 creators by 2028. The program focuses on building powerful communities with deep sports expertise, driving engagement across their platform.
It will not only provide users with authentic content and insights to improve team formulation strategies but also offers Gurus an excellent platform to showcase their expertise and develop a source of income. Thus, sports fans will gain unprecedented access to verified experts in the industry, reinforcing user trust and safety.
“Join us on this journey as we shape the future of fantasy sports!” Dream11 wrote while announcing the news.
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Rahul Mirchandani, Chief Product Officer at Dream Sports, has highlighted Dream11’s userfirst approach and revealed that Guru Home’s launch was in response to the growing demand for formalizing the creator economy in sports to boost fan engagement.
“With India rapidly emerging as a global leader in the creator economy, this initiative not only enriches the fantasy sports experience but also empowers creators, providing them with economic opportunities. Guided by our vision to Make Sports Better, we’re committed to fostering a culture of passion and learning in sports,” he said.
The feature is now live and available to all users on the Dream11 app.
