Rohit Sharma Unveils RS by True Elements, Bringing His “Hitman” Swag to Healthy Eating
True Elements, a leading brand under Marico Limited, has launched a dynamic new campaign featuring Indian cricket icon Rohit Sharma, introducing his exclusive
Campaign
Indian
Campaign
Indian
Aap Kab Ban Rahe Hain Manyavar? Campaign Celebrates Groom’s Journey | Manyavar Wedding Wear
Manyavar, a leading brand in men’s wedding attire, has rolled out its latest campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’, focusing on the
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Indian
Star Sports Unveils PKL Season 11 Campaign Featuring Kannada Icon Kiccha Sudeep
Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has rolled out an exciting new campaign for Season 11, featuring renowned
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Indian
Amazon India’s New Campaign #AapkeHittMeJaari Focuses on Cyber Safety During the Great Indian Festival
As part of its Great Indian Festival celebrations, Amazon India has launched the #AapkeHittMeJaari digital campaign, aimed at educating customers about the growing
PR
Treize Communications bags the PR mandate for leading Ayurveda brand, Ayushakti
Mumbai: 10th October, 2024: Ayushakti, one of the leading and most trusted ayurvedic health centres around the world has partnered with Treize Communications,
PR
Truworth Wellness Launches ‘Every Mind Matters’ Campaign on World Mental Health Day 2024
The campaign aims to address silent mental health struggles employees face and encourages leaders to create supportive work environments. October 10, 2024: Truworth
PR
PUMA Ambassadors Virat Kohli & Anushka Sharma Face Off in Gully Cricket for the First Time – Guess Who Wins?
~ Lulu balling, lassi shots, & and plenty of fun with PUMA India ~ October, 2024 – Virat Kohli and Anushka Sharma, one of the
PR
Go Spiritual India Launches Mental Health Awareness Campaign on World Mental Health Day, Addressing the Rising Crisis of Mental Health, Suicides, and Societal Pressures
Mumbai, October 10, 2024 – In a world where mental health challenges continue to escalate at an alarming rate, Go Spiritual India, a leading
PR
Cricketer Yuvraj Singh’s YouWeCan Foundation launches ‘Your Health is in Your Hands’ campaign on the occasion of Breast Cancer Awareness Month
Gurugram, October 10, 2024: Cricketer, cancer survivor and philanthropist Yuvraj Singh’s YouWeCan Foundation, which is a non-profit organization that works extensively in the field of public health
PR
Vanshik, a luxury menswear label presents “Nazakat,” showcasing modern styles with a classic touch
Vanshik, a luxury menswear brand, showcases its collection, “Nazakat,” which focuses on India’s rich cultural heritage with a modern twist. This collection blends
PR
Ashnam Introduces ‘Serene Lights’ – A Festive Collection to Illuminate Your Homes
Mumbai, 9/10/24: Ashnam, a premium home décor brand, has launched its new festive collection, ‘Serene Lights.’ Designed to bring elegance and calm to
PR
Sumangal Banaras Unveils “Kashi – The Saga 2024”: A Celebration of Timeless Artistry and Tradition
A new campaign celebrates the timeless craftsmanship of Banarasi sarees, showcasing Varanasi’s rich heritage and weaving traditions that endure through evolving fashion trends
PR
Swiggy Instamart brings 24/7 delivery, unique ‘adda’ experiences, and exciting pandal voting during Durga Puja in Kolkata
Kolkata residents can enjoy uninterrupted celebrations with Swiggy Instamart’s 24/7 delivery. They can also vote for their favorite pandals, and immerse in a
PR
Jisora, an Apparel Brand, launches a Kidswear Line for Girls
India, 2024 Jisora, an apparel brand known for its fusion wear, announces the launch of its newest Kidswear line for girls building on
PR
P N Gadgil & Sons Unveils ‘Opulent Aura’: A Festive Collection of Timeless Diamond Elegance
P N Gadgil and Sons (PNGS), one of India’s most esteemed jewellery brands, proudly introduces its latest festive collection, ‘Opulent Aura.’ With the
PR
The Estée Lauder Companies’ NIV and NYKAA Announce The BEAUTY & YOU India 2024 Finalists
The twelve finalists represented a cross section of the Indian beauty industry’s most promising new talent October 2024: The Estée Lauder Companies (“ELC”) New Incubation Ventures (“NIV”) and NYKAA are pleased to announce the finalists for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with
Industry Updates
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Industry legend Ratan Naval Tata passes away at 86
Ratan Tata, former chairman of the Tata Group, passed away on October 9, 2024 at Mumbai’s Breach Candy Hospital. Just on Monday, the
Creator Dissect
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Ashish Chanchlani launches a new beauty and wellness brand ‘OG Beauty’
Popular digital creator Ashish Chanchlani has launched his beauty and wellness brand, ‘OG Beauty’. Renowned for his engaging content and comic flair, his
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Uber India debuts pet-friendly ‘Uber Pet’ services in Bengaluru, the internet reacts
“Let the road trips and tail wags begin!” Uber India has just launched ‘Uber Pets’ in Bengaluru, allowing users to travel in taxis
Digital Media
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Threads is developing a new community feature called ‘Loops’: Here’s what we know
Threads is reportedly developing a new feature called “Loops” to allow users to find and participate in topic-specific communities within the app. While
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Indian
Licious Celebrates Durga Pujo Spirit with a Flavorful Festive Campaign
Durga Pujo, one of the most awaited festivals for Bengalis around the world, is a time to celebrate traditions, togetherness, and, above all,
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Indian
Oppo Launches Festive Campaign Showcasing India’s Diverse Diwali Traditions
Oppo India has rolled out an exciting new festive campaign in collaboration with Famous Innovations, celebrating the rich diversity of Diwali celebrations across
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Indian
Haldiram’s Unveils New TVC Campaign ‘Haldiram’s Mithai Khao Aur Happy Shappy Ho Jao’ to Spread Festive Cheer
Haldiram’s, the iconic name in the sweets and snacks industry, has launched a heartwarming new TV commercial as part of its latest campaign,
PR
Maybelline brings back its Iconic 90’s jingle ‘Maybe it’s Maybelline’
The most powerful sound in the makeup industry returns in a bold, new way October 9, India – Maybelline New York, the world’s leading cosmetics
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Indian
Hero MotoCorp Unveils High-Energy Campaign for Xtreme Power Brand Featuring Virat Kohli
Hero MotoCorp has rolled out an electrifying new campaign for its Hero Xtreme Power Brand, starring none other than cricket sensation Virat Kohli.
PR
DLF Malls has unveiled the second edition of the ‘DLF Malls Shopping Festival’, and it’s going to be a grand affair!
~The festive season is about to get even more exciting with great deals, tasty treats, and thrilling events till November 5th across DLF
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Indian
Nikon India Launches ‘Amaar Pujo with Nikon’ Campaign, Offering Exclusive Deals for Durga Puja 2024
Nikon India Private Limited, a subsidiary of Nikon Corporation, has kicked off its exciting ‘Amaar Pujo with Nikon’ campaign just in time for
PR
Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day
Gurugram, October 9th, 2024 – In recognition of this year’s World Mental Health Day, Brightsun Travel organized an in-depth workshop focused on mental
PR
Standard Chartered, India & South Asia CEO, Zarin Daruwala to retire
09 October 2024: Standard Chartered (‘the group’) today announced that Zarin Daruwala, CEO, Standard Chartered, India & South Asia, has decided to retire
PR
Badshah Masala creates #BadshahSangNavrang: A Flavorful Celebration of Navratri
India, 9th October 2024: This Navratri, Badshah Masala has launched a 9-day campaign that pairs the vibrant colors of the festival with a culinary
PR
The Mavericks India wins integrated communications mandate for CHOSEN
CHOSEN is Committed to a Science-Driven Skincare Revolution for Healthy & Youthful Longevity National, 09th October, 2024: Pure-play management advisory, The Mavericks India,
Digital Media
News
Laddu Mutya Baba: The internet’s latest viral trend
Laddu Mutya Baba, also known as “Fan Baba”, has become social media’s newest sensation. In the age of content, viral memes can spread
PR
GET THE LOOK X MAC
~ Say ‘I do’ to your DREAM look ~ 09 Oct 2024 GET THE LOOK (SEASON 5) This wedding season, leave all your
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‘Peak Bengaluru moment’: CEO shares pic of a virtual receptionist at a hotel, the internet reacts
“Peak Bengaluru Moment – A Virtual Receptionist”. The CEO of Entourage’s one-of-a-kind experience when visiting a hotel at India’s tech hub, Bengaluru, has
Marketing
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Zomato celebrates Durga Puja by paying tribute to Kolkata’s street vendors
To celebrate India’s vibrant food culture during Durga Puja, delivery platform Zomato has launched a heartwarming initiative to pay homage to Kolkata’s local
Campaign
Indian
Style Baazar’s Durga Puja Campaign: Affordable Festive Fashion with Mimi Chakraborty as the Face
As Durga Puja approaches, Style Baazar, a well-known fashion retailer, has launched a vibrant digital campaign aimed at promoting budget-friendly fashion for the
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Indian
Voltas Beko Unveils New TVC Showcasing HarvestFresh Technology for Fresher, Healthier Living
Voltas Beko, a joint venture between Voltas, a renowned air conditioning brand, and Arçelik, a leading European consumer durables player, has rolled out
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Indian
Gulf Oil Launches “The Unstoppables” Campaign: A Cinematic Revolution in Advertising
Gulf Oil Lubricants India has taken a bold leap in advertising with the launch of its most ambitious campaign yet, a first-of-its-kind movie-style
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Indian
Paragon Footwear Celebrates Durga Pujo with ‘Pujo Mane Chonmone Mon, Chola Mane-e Paragon’ Campaign
As the festive spirit of Durga Pujo lights up West Bengal, Paragon, a leading name in footwear, has launched a vibrant new campaign
PR
Haldiram’s launches New TVC Campaign, “Haldiram’s mithai khao aur happy shappy ho jao”
October 8, 2024, Mumbai: Haldiram’s, India’s leading sweets and snacks company, has unveiled its newest TVC campaign #Mithaihottohbashaldirams – “Haldiram’s mithai khao aur happy shappy
PR
Whatfix Announces $58 Million (Rs. 485 Crores) Liquidity Event for its Employees and Investors
Whatfix, a pioneer in the “userization” of application technology, maximizing ROI on enterprise tech stacks, has announced its fourth liquidity program of $58 million.
PR
ANSR to Support Launch of Marriott Tech Accelerator, a Global Capability Center in Hyderabad
ANSR, the market leader in developing strategic Global Capability Centers (GCCs), will support Marriott International, Inc. (Nasdaq: MAR, “Marriott”), to establish the Marriott Tech
PR
HCLTech to lead the charge in AI conversations at World Summit AI 2024
HCLTech, a leading global technology company, announces its participation as a gold sponsor at the World Summit AI, taking place on October 9
PR
Famous Garba Song ‘Sanedo’ Gets a Parody Twist as Mayur Jumani and Viraj Ghelani’s Nani Drop a Fun Diss Track
As the Garba season captivates the nation, Music Composer, Producer, and Lyricist, Mayur Jumani playfully jabs at Actor and Content Creator, Viraj Ghelani
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Ola Electric’s stock prices drop amid CEO Bhavish Aggarwal’s X feud with comedian Kunal Kamra
Ola Electric, India’s leading e-scooter manufacturer, has witnessed a mind-boggling 9% drop in its stock price following CEO Bhavish Aggarwal’s social media feud
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Popular creator Mrunal Panchal launches her own brand ‘Mrucha Beauty’
Popular social media influencer and content creator Mrunal Panchal has launched her own brand, Mrucha Beauty. Known for her innovative makeup looks and
Marketing
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Zomato CEO Deepinder Goyal ‘kicked out’ of Shark Tank as Swiggy becomes new sponsor
Snapdeal co-founder Kunal Bahl will replace Goyal as a Shark Tank judge. In an unexpected twist Indian startup landscape, Zomato CEO Deepinder Goyal
Digital Media
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Pinterest launches Performance+ suite with AI tools for advertisers
Pinterest has introduced Performance+ suite, a set of AI-powered tools designed to boost campaign automation and help advertisers. Revealed at ‘Pinterest Presents’, the
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Indian
McDonald’s India Introduces the ‘Shordaar Crunch’ Campaign Featuring McCrispy Chicken and Crispy Veggie Burgers
McDonald’s India (West and South), under Westlife Foodworld, has launched its latest campaign, ‘Shordaar Crunch,’ just in time for the festive season. The
Campaign
Indian
Greenply’s New TVC Introduces Parrot ‘Gullu’ to Highlight Commitment to Healthy and Safe Interiors
Greenply Industries, a key player in the interior infrastructure sector, has launched its latest brand campaign, introducing a fresh and quirky mascot —