December 6, 2024
International Campaigns

KONYA’S ‘IT’S YOUR CHOICE’ CAMPAIGN REMINDS PEOPLE TO WEAR MASKS

The COVID19 Pandemic has had the world in its clutches for most of 2020 and people have been under lockdown through most of

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PR

HOW BINOD BECAME A SOCIAL MEDIA SENSATION

A new trend was born out of the YouTube comments section, and it is now all the rage on social media, while everyone

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International Campaigns

BAGEL BITES CREATES ONE OF THE WITTIEST AD CAMPAIGNS USING THE WORLD’S SILLIEST DEBATES

Bagel Bites, a Kraft-Heinz brand, created its first major marketing campaign in over two decades and it did so flamboyantly. The brand is

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International Campaigns

COCA-COLA ENCOURAGES US TO LOOK AT THE PANDEMIC SITUATION AS A CHANCE TO START OVER

Ever since the countries began removing lockdown restrictions, the conversation about whether we can ever go back to the way things were before

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International Campaigns

KFC ARGENTINA’S LATEST CAMPAIGN SAYS THAT THE F STANDS FOR FAMILY

While the pandemic had most of us locked in, there were a few front line heroes who made sure that the world kept

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International Campaigns

NIKE’S ENERGETIC SPLIT-SCREEN MONTAGE SERIES ‘YOU CAN’T STOP US’

“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by

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PR

DUNZO CREATES A BUDDY PARTY FOR INDIAN BRAND MASCOTS ON FRIENDSHIP DAY

30th July is celebrated as International Friendship Day and it is a joyous occasion for people to celebrate the special people in their

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PR

DUNZO CREATES A BUDDY PARTY FOR INDIAN BRAND MASCOTS ON FRIENDSHIP DAY

30th July is celebrated as International Friendship Day and it is a joyous occasion for people to celebrate the special people in their

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PR

MCDONALD’S INDIA ENGAGES TWITTERATI, AUTOMOBILE BRANDS WITH RIDDLES

McDonald’s India West and South posted a series of fun riddles as a part of their #DriveThruCodes campaign for National Drive Thru Day.

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International Campaigns

KFC HITS PAUSE ON FINGER LICKIN IN ITS ICONIC SLOGAN AMID THE PANDEMIC

KFC’s iconic slogan ‘It’s Finger-Lickin’ Good’ was forged back in the 1950s. Although the slogan hasn’t been used much in the US of

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PR

SAMAARA TEA QUESTIONS GENDER STEREOTYPES WITH ITS NEW CAMPAIGN #KADAKHAI

Samaara Tea, a premium homegrown tea brand, has released a new digital campaign to focus on the evolution of thoughts in Indian society

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PR

THE MAN COMPANY REDEFINES GENDER STEREOTYPES WITH AYUSHMANN KHURRANA IN #RAKHIFORSISTERS CAMPAIGN

For centuries, women have been at the bitter end gender stereotypes, often portrayed as the weaker sex and entire cultures have been built

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PR

WATCONSULT ADDS UFC® TO ITS ARSENAL OF CLIENTS

The hybrid digital agency, WATConsult from the house of Dentsu Aegis Network (DAN) India, has acquired the social media mandate for UFC®, the world’s

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PR

GOZOOP ACQUIRES DIGITAL AND PR MANDATE FOR PLIX

Gozoop, India’s leading digital-first integrated marketing companies has won the Public Relations and influencer outreach mandate for a plant-based nutrition brand, Plix. Plix

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PR

THESMALLBIGIDEA BAGS THE SOCIAL MEDIA MANDATE FOR ZEE TV

The Digital Marketing Agency, TheSmallBigIdea has won the social media mandate for India’s leading Hindi General Entertainment Channel, Zee TV. The addition of Zee TV

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PR

WORKPLACE FROM FACEBOOK INTRODUCES NEW IOS CHAT APP AND DARK MODE

The coronavirus pandemic has led to most people having to work from home in different capacities due to the lockdowns. Naturally, this has

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International Campaigns

AUDIBLE INCENTIVIZES FITNESS WITH #RUNFORTHECHAPTER CAMPAIGN

While not everyone is an avid reader, people love to listen to stories and audiobooks and Audible is a platform to just that.

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PR

SIMPLY WISH USES POPULAR CINEMA REFERENCES AND BRAND TAGLINES TO HELP PEOPLE DEAL WITH THE PANDEMIC

The coronavirus pandemic has changed the world as we know it and the year has been quite an uncomfortable ride for many. To

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PR

CHIMP&Z; WINS DIGITAL MANDATE FOR TATA SKY BINGE

After a multi-agency pitch, the DTH network Tata Sky’s aggregator app platform, Tata Sky Binge has awarded its creative digital mandate to the agency Chimp&z

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PR

WHAT’S YOUR PROBLEM BAGS INTEGRATED CREATIVE MANDATE FOR ZEE5’S HIPI

WYP Brand solutions, an integrated marketing agency, has bagged the integrated creative mandate for ZEE5’s HiPi, a fully homegrown short video platform from the

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PR

WATCONSULT LAUNCHES REPORT ON ‘DIGITAL, DIVERSE & MULTILINGUAL INDIA’

WATConsult, the digital agency from the house of Dentsu Aegis Network (DAN) India, under its market research division –Recogn, has unveiled its latest

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Digital Media News

SNAPCHAT ROLLS OUT CLOSED BETA FOR BRAND PROFILES BUILT AROUND CREATING BRAND EXPERIENCES

Snapchat is testing a new closed beta feature called Brand Profiles. It will give users access to all the factors that add to

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Marketing News

HOW STARBUCKS USES INSTAGRAM TO OFFER MORE THAN JUST COFFEE

About the Brand Starbucks is a global chain of coffeehouses that is headquartered in Seattle, Washington. What started as a single narrow storefront

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Campaign Indian

BUMBLE’S DIGITAL CAMPAIGN #LOVEWILLFINDAWAY CELEBRATES HOPE AND AFFECTION IN 2020

The social networking and online dating platform Bumble came up with a digital campaign ‘Love Will Find a Way’  to give people hope

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Digital Media News

BRANDS FLEXED THEIR SOCIAL MEDIA EMOJI GAME ON WORLD EMOJI DAY

Whether you’re a minimalist or an exaggerator, everyone loves using emojis while texting and on social media posts. We use them to start

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Digital Media News

ACCIDENTAL EMOJI TYPO FORMAT TRENDS ON SOCIAL MEDIA

When an inventive new post format goes up on social media, everyone wants to get behind it. Brands often add their twist to

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Digital Media News

NEW WHATSAPP FEATURE WILL ALLOW USERS TO SHARE CATALOGUES AND CHAT WITH BUSINESSES USING QR CODES

Whatsapp will roll out a new feature that will allow users to start chats with Business profiles using QR codes and browse through

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Campaign Indian

RBL BANK TALKS ABOUT DIGITAL SCAMS WITH #RAHOCYBERSAFE CAMPAIGN

With the pandemic spreading like wildfire, social distancing and safety precautions are now more important than ever. Digital payment options have seen a

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PR

PAMPERS INDIA GIVES HOPE TO NEW MOTHERS AMIDST THE DIFFICULT TIMES

Adeadly pandemic, a crashing economy, earthquakes, cyclones, locust attacks, inflation and rampant racism and bigotry; 2020 has been quite a turbulent year for

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PR

ABHISHEK BACHCHAN UNRAVELS THE MYSTERY OF THE SUSPICIOUS PARCEL IN AMAZON ORIGINAL SERIES BREATHE: INTO THE SHADOWS

Amazon Original Series “Breathe Into The Shadows” starring Abhishek Bachchan, Amit Sadh, Nithya Menen and Saiyami Kher has managed to grab eyeballs since its

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PR

A CAMPAIGN AGAINST ILLEGAL WILDLIFE TRADE

Illegal wildlife trade markets have rare and exotic animals stored and tortured in extremely harsh conditions before being butchered and they often come

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PR

INSTAGRAM REELS RELEASED IN INDIA AFTER TIKTOK BAN

The digital ban on China by the Indian government has led to a flood of new replacement apps in the Indian market. Amid

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PR

RELIANCE JIO LAUNCHES ITS ZOOM CLONE CALLED JIO MEET

Since the outbreak of COVID-19, working from home has become the new norm and provisional workspaces at home have now begun feeling like

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PR

#RAISETHECURVEOFHAPPINESS WITH BRITANNIA GOOD DAY

While we stay home and socially distanced in order to flatten the COVID-19 curve, our mental health and morale are taking a hit.

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PR

LAY’S #HEARTWORK CAMPAIGN BRINGS BRANDS CLOSER ON SOCIAL MEDIA

At the beginning of June, Lay’s India launched its #Heartwork campaign to thank the unsung heroes who work hard even in such dire times to

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PR

THE INTERESTING BRAND WAR BETWEEN RIN AND TIDE

When markets get extremely competitive, brands tend to ambush their competition to establish their superiority. An interesting rivalry had been sparked between HUL’s

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PR

SOCIAL MEDIA SHOWS LOVE FOR OUR HEALTHCARE HEROES ON NATIONAL DOCTORS DAY

Since 1991, 1st July has been observed as National Doctor’s Day in India in honour of Dr Bidhan Chandra Roy, one of the

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PR

INSTAGRAM’S TIKTOK CLONE ‘REELS’ ROLLING OUT IN NEW MARKETS

Instagram’s TikTok competitor called ‘Reels’ is now set to roll out in Germany and France after its Brazil launch last year. The app

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PR

FACEBOOK LAUNCHES AVATARS FOR ITS APPS IN INDIA

With increased activity on social media platforms due to the lockdowns, there is a demand for a more personalised mode of expressing oneself

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PR

SOCIAL MEDIA SHOWS LOVE FOR OUR HEALTHCARE HEROES ON NATIONAL DOCTORS DAY

Since 1991, 1st July has been observed as National Doctor’s Day in India in honour of Dr Bidhan Chandra Roy, one of the

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PR

OKCUPID’S #LOVEATFIRSTPRIDE CAMPAIGN CELEBRATES THE LGBTQIA+ COMMUNITY

June has been observed as LGBTQIA+ pride month since 1969, which is a movement that aims to achieve equal rights and raise awareness

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Campaign Indian

SUPER SANSKARI SAREES RAISE AWARENESS ABOUT CONSENT AND RAPE

Victims of rape and harassment are often discouraged from seeking justice in India. This often comes from the victims own families due to

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Advertising News

UNILEVER TO BOYCOTT ADVERTISING ON TOP SOCIAL MEDIA PLATFORMS

Unilever, the multinational consumer goods company, announced that it will halt ads on the social platforms of Facebook, Instagram and Twitter until at

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International Campaigns

STRONGER TOGETHER: A PRIDE CAMPAIGN BY 3M AND BBDO

Being the corporate sponsors for the 2020 Twin Cities Pride Campaign, 3M reached out to the agency BBDO Minneapolis well before the event

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Marketing News

PEPSI VS COCA-COLA: AN UNEXPECTED COMEBACK

Today’s marketing space has become extremely competitive and ads have become increasingly aggressive. It has come to the point where brands feel the

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Marketing News

EXPRESSION EMPOWERING PHOTOSHOOT CONCEPTUALISED BY GEMIUS DESIGN STUDIO FOR JEWELLERY BY RAISIN

The creative agency Gemius Design Studio has been churning innovative and inspiring content for an array of brands since its inception. Recently, the

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Digital Media News

FACEBOOK LAUNCHES FORECAST- A NEW CROWD-SOURCED DISCUSSION APP

People love making predictions about the latest trends, events or the socio-political discourse and moreover, they love being right about them. More often

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Marketing News

CRESCENT DELIGHTS SPARK UP EID CELEBRATIONS ON SOCIAL MEDIA

The holy month of Ramadan finally came to a halt with the celebration of Eid. The celebrations often bring people closer together but

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Campaign International

SPOTIFY’S #PLAYTHIS TWITTER CAMPAIGN BY 22FEET TRIBAL WORLDWIDE TRENDS GLOBALLY AT #5

Spotify India launched an inventive Twitter campaign #PlayThis on World Music Day. The idea was to let the Twitterverse discover playlists by using

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Digital Media News

PINK LEMONADE COMMUNICATIONS ACQUIRES DIGITAL MANDATE FOR JOCKEY INDIA

The design agency, Pink Lemonade Communications has netted Jockey India’s digital mandate. The global innerwear and apparel brand plans to take a new approach

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