White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing
TikTok has already been banned in India and is going through quite a controversial phase in the USA and other parts of the
Social media has been buzzing with a new viral trend of people imposing the question, “Rasode mein kon tha?”(Who was in the kitchen?).
The elephantine God of Wisdom and Success, Ganesha, is one of the most beloved Gods in India and across the country, people celebrate
Lowe Lintas has announced the launch of Kaam Wapasi, a new tech platform created to help migrant workers get back to work and at
Twitter is rolling out useful new additions to DMs on the platform. When you receive a DM request from a user you don’t
Be it the strain on the environment, the frustration of spending long hours behind a wheel whilst stuck in traffic, or the struggle
Gozoop has elevated Amyn Ghadiali to the role of Vice President – Business and Strategy to accelerate growth and navigate the evolving marketing
Twitter announced that its new tweet reply control option will be rolled out for all iOS, Android and twitter website users. This new
Shop Share Smile is a special programme for all Tata employees and the channel partner of a Tata Group company in India where
Old Spice India, the classic men’s grooming brand under Procter & Gamble, has appointed the agency Kinnect to handle its creative digital duties.
The COVID19 Pandemic has had the world in its clutches for most of 2020 and people have been under lockdown through most of
A new trend was born out of the YouTube comments section, and it is now all the rage on social media, while everyone
Bagel Bites, a Kraft-Heinz brand, created its first major marketing campaign in over two decades and it did so flamboyantly. The brand is
Ever since the countries began removing lockdown restrictions, the conversation about whether we can ever go back to the way things were before
While the pandemic had most of us locked in, there were a few front line heroes who made sure that the world kept
“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by
30th July is celebrated as International Friendship Day and it is a joyous occasion for people to celebrate the special people in their
30th July is celebrated as International Friendship Day and it is a joyous occasion for people to celebrate the special people in their
McDonald’s India West and South posted a series of fun riddles as a part of their #DriveThruCodes campaign for National Drive Thru Day.
KFC’s iconic slogan ‘It’s Finger-Lickin’ Good’ was forged back in the 1950s. Although the slogan hasn’t been used much in the US of
Samaara Tea, a premium homegrown tea brand, has released a new digital campaign to focus on the evolution of thoughts in Indian society
For centuries, women have been at the bitter end gender stereotypes, often portrayed as the weaker sex and entire cultures have been built
The hybrid digital agency, WATConsult from the house of Dentsu Aegis Network (DAN) India, has acquired the social media mandate for UFC®, the world’s
Gozoop, India’s leading digital-first integrated marketing companies has won the Public Relations and influencer outreach mandate for a plant-based nutrition brand, Plix. Plix
The Digital Marketing Agency, TheSmallBigIdea has won the social media mandate for India’s leading Hindi General Entertainment Channel, Zee TV. The addition of Zee TV
The coronavirus pandemic has led to most people having to work from home in different capacities due to the lockdowns. Naturally, this has
While not everyone is an avid reader, people love to listen to stories and audiobooks and Audible is a platform to just that.
The coronavirus pandemic has changed the world as we know it and the year has been quite an uncomfortable ride for many. To
After a multi-agency pitch, the DTH network Tata Sky’s aggregator app platform, Tata Sky Binge has awarded its creative digital mandate to the agency Chimp&z
WYP Brand solutions, an integrated marketing agency, has bagged the integrated creative mandate for ZEE5’s HiPi, a fully homegrown short video platform from the
WATConsult, the digital agency from the house of Dentsu Aegis Network (DAN) India, under its market research division –Recogn, has unveiled its latest
Snapchat is testing a new closed beta feature called Brand Profiles. It will give users access to all the factors that add to
About the Brand Starbucks is a global chain of coffeehouses that is headquartered in Seattle, Washington. What started as a single narrow storefront
The social networking and online dating platform Bumble came up with a digital campaign ‘Love Will Find a Way’ to give people hope
Whether you’re a minimalist or an exaggerator, everyone loves using emojis while texting and on social media posts. We use them to start
When an inventive new post format goes up on social media, everyone wants to get behind it. Brands often add their twist to
Whatsapp will roll out a new feature that will allow users to start chats with Business profiles using QR codes and browse through
With the pandemic spreading like wildfire, social distancing and safety precautions are now more important than ever. Digital payment options have seen a
Adeadly pandemic, a crashing economy, earthquakes, cyclones, locust attacks, inflation and rampant racism and bigotry; 2020 has been quite a turbulent year for
Amazon Original Series “Breathe Into The Shadows” starring Abhishek Bachchan, Amit Sadh, Nithya Menen and Saiyami Kher has managed to grab eyeballs since its
Illegal wildlife trade markets have rare and exotic animals stored and tortured in extremely harsh conditions before being butchered and they often come
The digital ban on China by the Indian government has led to a flood of new replacement apps in the Indian market. Amid
Since the outbreak of COVID-19, working from home has become the new norm and provisional workspaces at home have now begun feeling like
While we stay home and socially distanced in order to flatten the COVID-19 curve, our mental health and morale are taking a hit.
At the beginning of June, Lay’s India launched its #Heartwork campaign to thank the unsung heroes who work hard even in such dire times to
When markets get extremely competitive, brands tend to ambush their competition to establish their superiority. An interesting rivalry had been sparked between HUL’s
Since 1991, 1st July has been observed as National Doctor’s Day in India in honour of Dr Bidhan Chandra Roy, one of the
Instagram’s TikTok competitor called ‘Reels’ is now set to roll out in Germany and France after its Brazil launch last year. The app
With increased activity on social media platforms due to the lockdowns, there is a demand for a more personalised mode of expressing oneself