September 13, 2024
Latest Marketing News

Apple to debut its first Generative AI iPhone at September 9th event

Tech giant Apple has announced the date of its next major event where it is anticipated to launch its latest flagship smartphone, the iPhone 16.

The tech giant will be hosting a special event with the tag line “It’s Glowtime” on September 9th, which will take place at 1 p.m. at the Steve Jobs Theater in Apple Park and will be streamed online for everyone to see.

Artificial intelligence is expected to dominate this latest iPhone as per the slew of AI features Apple announced at its annual Worldwide Developers Conference in June. The company unveiled the first batch of tools powered by “Apple Intelligence,” including:

  • Advanced Siri assistant 
  • Personalized Genmoji (Apple’s AI-generated emoji).
  • Enhanced personalization 
  • Fully AI-powered design.

The upcoming iPhone 16 is expected to be the first designed fully with AI in mind.

Image Source: MacRumors

Prices in India:

Apple Hub has recently leaked the prices of the iPhone 16 series. The results suggest that the base model of the iPhone 16 could be priced at $799 (around Rs 67,100).

Meanwhile, the iPhone 16 Plus, which boasts a larger display, is expected to cost around $899, roughly 75,500. The iPhone 16 Pro might carry a price tag of $1,099 (around 92,300) for the 256GB version. The top-tier iPhone 16 Pro Max will likely start at $1,199, approximately 1,00,700, for the same storage capacity.

However, these prices are specifically for the US market. Based on former precedents, the iPhone 16 series will likely cost much higher in India.

Following Android’s footsteps:

In October 2023, Google introduced the Pixel and Pixel 8 Pro, hailing them as “the first AI smartphones.” The digital market has followed Google’s lead, with every major launch highlighting the use of AI to create new content.

Apple is thus following in the same footsteps, akin to its delayed entry into Augmented Reality. However, the company usually tends to offer distinctive branding and unique implementation of features to distinguish itself from competitors. 

AI: A Boon or Curse?

While Apple’s upcoming event has provoked anticipation in the digital world, it has also reinforced discussions on artificial intelligence. As smartphones integrate AI more closely into routine, everyday use, its many dangers are also becoming more apparent and have caused worry among experts. Analysts have also advised users to wait and observe the full potential of AI and whether it can truly live up to expectations.