21st October 2026, New Delhi : FURR, a Gen Z-first grooming and personal care brand, is set to launch its Hair Styling Range on October 21, 2026. The range reflects FURR’s focus on making everyday grooming simple, convenient and accessible. It caters to consumers who want to experiment with their looks without complicated styling routines or frequent salon visits.
The range includes three new styling appliances: the FURR Automatic Hair Curler, 3-in-1 Multi-Styler and Split End Trimmer, alongside the brand’s existing hair styling portfolio, which includes the Flyaway Fix Styling Stick, Hair Perfume and Scalp Massager. Further expanding its hair care and styling offerings, FURR will also soon introduce Dry Shampoo and Hair Styling Mousse, adding more options for everyday styling and hair maintenance. Together, these products cater to different hairstyling needs, from preparation to finishing touches. The range will be available on the FURR website, with prices ranging from ₹400 to ₹3,999.
Commenting on the launch, Rithish Kumar, Co-founder, Pee Safe, said, “At FURR, we aim to make personal care more accessible by creating products that fit into everyday life. Hair styling is becoming an important part of self-expression, especially among younger consumers who discover new looks through social media. With this range, we want to make styling easier and encourage consumers to experiment with their looks. We aim to establish FURR as a trusted name in grooming and personal care by offering convenient, go-to solutions that meet evolving consumer needs.”
Social media trends and beauty creators are shaping how consumers discover new hairstyles. However, recreating these looks at home can be challenging for beginners. Styling tools and techniques can require time and practice. FURR aims to make this process easier with a range of tools and hair essentials designed for different styling needs.
Adding to this, Swagita Pawah Batra, Category Lead, FURR, said, “While developing this range, our focus was on understanding what consumers actually need when styling their hair at home. From easy-to-use appliances to products that help with quick touch-ups, we wanted to bring together solutions that make everyday styling simpler, especially for those who are just starting to experiment with their hair.”
The range primarily targets women aged 18–35, particularly Gen Z consumers, college students and young working professionals. FURR plans to use creator-led content, short-form videos and easy-to-follow styling tutorials to showcase the products. The communication will focus on everyday styling needs, simple demonstrations and ways to experiment with different looks. These initiatives aim to improve product discovery, encourage trials and build stronger engagement with the target audience.
With this launch, FURR aims to strengthen its presence in the grooming and personal care segment. The new range brings hairstyling tools and complementary hair essentials together under the brand. With more products planned for the category, FURR continues to expand its portfolio with convenient, accessible solutions for modern grooming routines.
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