Mumbai, May 15, 2026: As summer temperatures soar across the country, Navratna Cool Talc is dialling up the cool with a high-energy, Bollywood-style campaign featuring Varun Dhawan in a double role, alongside veteran filmmaker David Dhawan.
Conceptualised and executed by Wondrlab India, the campaign brings alive the sharp contrast between users and non users of Navratna Cool Talc. Varun Dhawan effortlessly transforms into two distinct avatars—one cool, confident, and refreshed, and the other visibly struggling in the sweltering heat. Adding a nostalgic twist, David Dhawan steps in with his signature flair to decide who truly earns the title of “The One.”
The campaign reinforces Navratna Cool Talc’s signature ‘dumdaar thandak’ proposition while also spotlighting the expansion of its fragrance portfolio with the launch of the new Pink Talc variant.
Speaking on the campaign, the Emami spokespersons said, “We wanted to bring the brand truth of ‘real cool’ to life through the ‘cool vs uncool’ story in a way that is both highly entertaining and strategically effective. Varun’s signature fun-filled style of acting, combined with David Dhawan’s classic directorial flair, gave us the perfect canvas to dramatize how powerfully Navratna Cool Talc transforms the summer experience. It’s a high-energy, film-inspired narrative, but one grounded in a very real product truth.”
Adding to this, Hemant Shringy, Managing Partner & CCO, Wondrlab, said, “Navratna Cool Talc has always stood for an unmistakable, almost cinematic sense of cooling. With this campaign, we leaned into that legacy and dialled it up with a playful, high-energy narrative that brings together two generations of the Dhawans. The idea was to make the experience of ‘dumdaar thandak’ not just felt, but seen and enjoyed.”
Now live across leading platforms, the campaign marks the onset of summer with a vibrant blend of entertainment, nostalgia, and unmistakable cooling relief.
