The campaign highlights how habits, not just marks, shape long-term outcomes.
Mumbai,16th April, 2026:
Glendale International School, Hyderabad, part of Global Schools Group, has onboarded Gozoop Creative as its social media agency on record, with the partnership kicking off with a new digital campaign built around a powerful social experiment.
Titled The Habits, the campaign reflects Glendale’s differentiated approach to learning, where habit-building is woven into everyday learning through the Leader In Me program. Inspired by the principles of The 7 Habits of Highly Effective People by Stephen Covey, the program encourages students to build behaviours such as taking initiative, working together, improving through practice, prioritising effectively, and listening with intent.
To bring this to life, the campaign adopts a simple social experiment. Parents and students were asked the same question – “What are children learning well in school?” While parents largely spoke about marks, subjects, and academic performance, students spoke about behaviours they practise every day, such as being proactive, collaborating with others, sharpening their skills through practice, prioritising, and listening better.
This contrast led to a powerful realisation: while education is often measured through marks, it is habits that truly drive outcomes in the real world.
Conceptualised by Gozoop Creative, the social experiment video was designed to bring out this insight in a simple, authentic, and relatable manner, shifting the conversation from what children learn to how they learn.
Commenting on the campaign, Mr. Atul Temurnikar, Chairman of Global Schools Group, said “This initiative reflects a shift from focusing only on performance to understanding student development more holistically. By embedding habit-building into everyday learning, we are helping students build capabilities that extend far beyond the classroom.”
Sharing the creative perspective, Amyn Ghadiali, Country Head, Gozoop Creative, added: “What parents measure and what children actually learn are often miles apart. That gap? It’s not theoretical, it plays out every single day in the smallest habits we overlook. We didn’t script this. No cues, no corrections – just real children, real behaviour, and an unfiltered look at what truly shapes them. And what emerged is uncomfortable but undeniable: marks don’t build futures, habits do. Life readiness isn’t a report card outcome, it’s a daily practice.”
The campaign has been launched across YouTube, Instagram, Facebook, and LinkedIn, and aims to spark a broader conversation around redefining success in education.
With this initiative, Glendale International School, reinforces its belief that while academics matter, it is habits that ultimately shape outcomes.
Youtube link: https://youtu.be/bml9Ad1vxyA?si=Pv8xPhSnPBS5y6dq
