Images: Swadesh – Store + Newspaper Image
On the morning of July 25th, Mumbai awoke to something quietly extraordinary. The Times of India arrived wrapped in a tactile fabric jacket, delicately finished with Kantha-inspired embroidery — a homage to Indian crafts & textile tradition.This collaboration between Swadesh and India’s leading newspaper was a celebration in itself — a gesture to mark the opening of Swadesh’s new flagship at the historic Eros building in Churchgate. It was a moment where heritage met imagination, and the everyday was transformed into a keepsake.
Thoughtfully conceived and deeply rooted in tradition, this offering brought the essence of Swadesh into people’s homes — connecting craft, culture, and community through a touch of artistry.Swadesh now welcomes visitors to its flagship at Eros, Churchgate — a space where India’s finest handcrafted traditions come together in one quiet, unforgettable experience.
Come discover The Heart and Craft of India
