· The campaign, which spans emotional storytelling & light-hearted narratives, captures the diverse realities & aspirations of Indian farmers, reaffirming Chambal’s deep-rooted commitment to empowering them.
· The campaign traverses’ genres & formats, from heartwarming tributes to farmers’ resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions. Each film has been created not just to inform, but to inspire & engage.
· Crafted with a blend of insight, empathy & relatability, the films reflect Eggfirst’s distinctive ability to speak authentically to semi-urban & rural audiences.
(Mumbai, Maharashtra July 2025) – has rolled out an ambitious for Semi-urban and Rural specialist advertising agency Eggfirst3-film TVC campaignChambal Fertilisers,one of India’s leading agri-input brands.
The campaign, which spans emotional storytelling and light-hearted narratives, captures the diverse realities and aspirations of Indian farmers, reaffirming Chambal’s deep-rooted commitment to empowering them.
The campaign traverses’ genres and formats, from heartwarming tributes to farmers’ resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions. Each film has been created not just to inform, but to inspire and engage.
Crafted with a blend of insight, empathy and relatability, the films reflect Eggfirst’s distinctive ability to speak authentically to semi-urban and rural audiences.
“What sets this body of work apart is how it speaks to the farmer, not just as a customer, but as a hero. This is storytelling rooted in understanding and trust.” said Ravikant Banka, Founder & CEO, Eggfirst.
“The strength of this campaign lies in its versatility, it connects across geographies, media platforms, and mindsets. That’s what makes it powerful.” said Ashish Shrivastava, VP – Sales & Marketing, Chambal Fertilisers.
TVC Links:
Tezi: https://youtu.be/zR-oarHA9x0?si=WcV8QD0w_nOfZDyx
Chutti: https://youtu.be/ld2LCuq4BPQ?si=2M6qN0LsVXImrtt0
Jodi Dumdaar: https://youtu.be/z_NFLGIl-U4?si=A-Z3tPtWh07aDTTA
Kuch Toh Kami Hai: https://youtu.be/fUSOJOl6rGs?si=cJ6dexZeRS-le-MI
