John Jacobs launches its latest campaign—Wildgear, a cinematic journey that inspires viewers to unleash their primal instincts and embrace the essence of their inner animals.
Brought to life in partzership with United 270, the film shines the spotlight on the sly Fox, the smooth Panther, and the friendly Alpaca, encouraging people to find their confidence, strength, charm and style.
“Every individual carries an untamed energy within—Wildgear is about uncovering your true self, embracing your raw essence, and unleashing the animal within. It’s not about changing who you are, but recognizing what was always there.” – Apeksha Gupta, CEO Of John Jacobs
The campaign speaks to the bold and the quiet, the fierce and the demure. Whether you’re a trendsetter, a powerhouse, or a social charmer, Wildgear blends raw instinct with modern design to bring a film and a collection that offers something for every personality.
Every frame is designed to reflect the spirit of untamed animals, empowering people to connect with their inner selves. The choice is yours: Will you move with power, outwit with agility, or captivate with charm?
Fact Sheet:
Available at: www.johnjacobseyewear.com, www.lenskart.com, all John Jacobs and Lenskart Outlets, Amazon, Flipkart, Myntra and Ajio
Link to the collection: https://www.johnjacobseyewear.com/collections/jj-wildgear
