Zepto, India’s fastest growing consumer internet platform, has announced the launch of Jarvis – a cutting-edge advertising service designed for in-house advertising solutions for brands and sellers on the platform.
By bridging the gap between quick commerce speed and enhanced advertising sophistication, Jarvis positions Zepto as a transformative force in the evolving advertising landscape. The newly launched service aims to help small and large brands increase their platform visibility, enhance brand salience, and drive sales.
Jarvis has already had over 15+ billion ad impressions since its launch, generating well over 4% of advertising income as a percentage of sales. This has outperformed the current industry benchmark for ad revenues in quick commerce, which stood at %-3.5%, as per BofA Global Research, 2024.
Since then, Jarvis has continued to grow rapidly. Some of its key features include: objective-driven campaigns, behavioral focus, real-time analysis and full-funnel measurement.
“Jarvis represents the convergence of quick commerce agility and advertising sophistication. We’ve engineered a solution that addresses the full spectrum of marketing challenges, from upper-funnel brand saliency to lower-funnel conversions, all powered by real-time insights. Our comprehensive suite of tools empowers brands with smart control and efficiency. Launching Jarvis in just 4 months shows the incredible collaboration between our engineering, data science, and product teams, pushing the boundaries of what’s possible in quick commerce through technology,” said Ashwinikumar Patil, VP of Product.
“Jarvis is developed based on key insights from Zepto’s journey, and even in these early stages, we’re seeing sellers enhance product discovery and maximise ad spend returns. Jarvis will play a critical role in driving growth, especially for smaller businesses with limited resources, thanks to its intuitive and user-friendly interface,” said Koushik Kottamasu, Director of Engineering, Growth & Monetisation.
Designed to enhance product visibility, Jarvis will help deliver a potential 8x return on ad spends, enabling sellers to maximize effectiveness and connect directly with platform users.
The newly launched platform is on track to reach INR 1000+ cr annualized run rate by the end of FY25, establishing its position as a leader in the quick commerce advertising landscape.
