During the semi-finals of the ICC Men's Cricket World Cup 2023 between India and New Zealand, viewership on Disney + Hotstar reached a new peak. The streaming platform recorded a peak concurrency of 5.3 crore viewers, the highest number till…

Sociowash, a full-service advertising agency, has won the creative digital mandate for Sujata Appliances, a legacy brand in the consumer appliances space. This mandate was won following a multi-agency pitch and will be managed by Sociowash’s Delhi headquarters. As Sujata's…