The Sleep Company has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with the fashionable filmmaker, Karan Johar.

Designed in collaboration with World Without Walls, this brand-new campaign showcases the company’s Elev8-Smart Recliner Beds and SmartGRID, designed for both luxury and comfort.

Karan Johar, renowned for his flamboyant style and taste in luxury, takes center stage in the commercial video, where he skillfully highlights The Sleep Company’s Elev8- Smart Recliner Bed and SmartGRID mattress and emphasizes their unparalleled comfort-tech features which demands the audience’s attention. “Flaunting is a lot of hard work,” he said, before effortlessly reclining in their mattress.

Partnering with Karan Johar for this campaign is a masterful move by The Sleep Company. His stylish flair will connect with the target audience, and his vast fan-base will give the Sleep Company a wider network to advertise their products.

Priyanka Salot, co founder, The Sleep Company, commented on the campaign: “Since 2019, The Sleep Company has led the way in revolutionising comfort and sleep solutions. Rooted in sleep science, our unwavering mission is to enhance our customers’ quality of life. Our latest brand campaign, #MadeToFlaunt, is a celebration of exceptional products that seamlessly merge luxury, style, and comfort; Karan Johar perfectly embodies this philosophy, boldly embracing luxury. With his widespread popularity, this campaign brings us closer to making our SmartGRID technology accessible to an even broader audience, further cementing our leadership in innovative sleep and seating solutions.”

Ripal Chopda, CMO, The Sleep Company, said: “Our main motive behind the #MadeTo Flaunt campaign is to connect with audiences who appreciate innovative products with cutting-edge technology. The Sleep Company’s Smart Recliner Bed complemented by our patented SmartGRID mattresses is a product which redefines sleeping comfort blended with luxury and innovation. With Mr. Karan Johar on board we are sure that this new campaign will lead to high visibility and help us strike a chord with modern consumers of today”

Ripal added, “In keeping with the spirit of Mr. Johar for #MadeToFlaunt, we at The Sleep Company hope that this campaign is ‘The Biggest Blockbuster of the year!”