Jawan, Bollywood’s most anticipated release, has been partnering with various news channels to promote its release, and Zee News is the latest one.

Shah Rukh Khan and Zee News have collaborated to release a brief promo that promotes both Jawan and Zee News’ marquee show, DNA. This mutually beneficial promotion, lasting 30 seconds, was short but compelling, starring both SRK and Zee News’ host, Sourabh Raaj Jain.

Anindya Khare, Markering Head at Zee Media Corporation Limited, took to LinkedIn to post the promo with the caption, “When two marquee content properties come together. SRK & SRJ together”.

This isn’t the first time Jawan has collaborated with a news channel to promote its content. Earlier this week, SRK featured in an ad film that was also 30 seconds for TV9 Network, where he claimed that just like no one can compete with him when he takes on the role of a villain, no one can compete with TV9 when it comes to news reporting.

By collaborating with various news channels, the marketing team of Jawan ensures that it taps into a different segment of viewers beyond its established audience, giving the film the widest reach as possible.

Jawan will be releasing in theatres on September 7th.