“Have you experienced a Rich, Delicious break yet?”

KitKat has launched a premium range of chocolates with a nation-wide 3D anamorphic outdoor campaign starring actress Anushka Sharma to promote the launch.

This installations feature Anushka Sharma indulging in a rich, delicious break with the new KitKat Rich Chocolate, displaying KitKat’s new range in all its 3D glory. Thus, it not only gives viewers the chance to view the brand’s latest offerings but also gives them an opportunity to experience the break that they’re in for with the chocolate.

“Have you experienced a Rich, Delicious break yet? Here’s how we made people take a break & immerse themselves in category-first 3D outdoor installations!” KitKat wrote.


View this post on Instagram


A post shared by KITKATINDIA (@kitkatindia)

That’s not all! As part of their delicious launch, KitKat has also revealed a new film featuring Anushka Sharma. Conceptualized by Wunderman Thompson, the ad film features Anushka in a curious situation where she isn’t recognized at a local bookstore. Presented with a rare opportunity, she relaxes on a couch and savors the new KitKat Rich Chocolate for a few moments of unnoticed enjoyment.

By marrying Anushka’s relatable charm with KitKat’s iconic mantra, “Have a Break, Have a KitKat,” the campaign connects with consumers on a personal level. Further, the innovative use of OOH enhances the experiential aspect, inviting consumers to not just witness but also immerse themselves in the rich break offered by the new Premium KitKat range.

the ad film is currently live across several TV and digital platforms and its 3D outdoor campaign is installed in several major cities of the country. Thus, KitKat