“Glow naturally.”

Jovees Herbal, a skin and hair care solutions company, has launched a new ad campaign featuring Bollywood actress Parineeti Chopra to promote their Tea Tree Face Wash.

Conceptualized by Devaiah Bopanna and Puneet Chadha of Mean Cat Media, the 20-second commercial ad is short, crisp and incredibly effective. It features Parineeti Chopra promoting Jovees Herbal face washes. It emphasizes how the Tea Tree Face Wash treats all skin issues, making your face “pimple and oil free” and unveiling your naturally glowing skin beneath.

The release of their ad commercial was followed by an eye-catching Instagram post:


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A post shared by Jovees Herbal (@joveesherbal)

This ad has also been shared by Parineeti Chopra on her Instagram account, which be incredibly beneficial to Jovees Herbal, who will be able to leverage her star power and expand their reach to her 42.4 million follower base on the social media platform.

Jovees Herbal’s campaign has been released in four languages: English, Hindi, Gujarati and Bengali. will be launched on various platforms, including television, digital media and OOH.