‘The better way to butter!’

iD Fresh Food has announced the launch of their iD Twist and spread Butterstick – a fantastic new product that makes spreading butter simpler, non-messy, easy to store and travel-friendly.

The company took to Instagram to generate excitement from followers with a tantalizing teaser:


View this post on Instagram


A post shared by iD Fresh Food (@idfreshfood)

Soon after, they posted the grand reveal of the “iD Butter Stick” with the caption: ‘Here’s the game-changer, the better way to butter! Forget the icky-sticky knives that butcher your bread. Twist and slide, for a smooth spread. No more hassle every morning.”

Inspired by the glue stick design, iD’s new Butterstick packs in fresh, preservative-free butter that quickly softens at room temperature. Because of this, spreading butter on toast doesn’t have to be a tedious, frustrating task anymore, but can be quick, easy and efficient. And once over, you can refill the pack.

The company’s product portfolio has continued to expand at a steady, promising pace. Considering that it that it owns its entire supply chain, it is clearly well-equipped to enforce strict quality control and a faster speed to the market. Currently, it is targeting a revenue of ₹700 crore in FY 23-24.

PC Musthafa, CEO and Co-founder of iD Fresh Food, spoke of the latest addition to the company’s growing portfolio: , “iD Fresh has always been at the forefront of innovation. Time and again we have come out with some great products to help ease out our daily food requirements. Our vada packet or the very recent pour-to-perfection coffee liquid bottle has been highly appreciated and accepted by the consumers at large. Now with Twist & Spread butterstick, we want to make spreading butter easy. With a unique design, similar to that of a glue stick, consumers no longer have to worry about the butter being too hard or difficult to scrape with a butter knife. Rather with just a twist you’ll have your butter at room temperature and ready to spread. We have always taken our consumer feedbacks very seriously and based on that we were very keen to try something new for the Indian market. iD Twist and spread Butterstick is a labour of love and I’m excited to see how our consumers respond to it!”

The product has been launched in all major key markets and is priced at ₹69 (50 gm).