Glance has roped in actor Jackie Shroff for their latest campaign, #UnlockNahiKarneKa. This campaign encourages Indians to embrace Glance’s smart lock screen.

Audience anticipation for this partnership was high. Last week, a video of Jackie Shroff went viral across social media. While getting into his car, he was seen posing and interacting with the photographs, who asked him what he does when he gets bored, especially during travel. With his signature smile, Jackie unveiled his secret travelling companion – his Glance-enabled smartphone.

Building on this excitement, Glance has now released a series of fun videos featuring Jackie Shroff in his signature Jaggu Dada style, displaying his wit and charisma as he introduces Glance smart lock screen and explains the benefits of it to viewers, highlighting how it transforms user experience by showing him everything on his lock screen, doing away with the teed for never-ending clicks and searches. Tailored content, free-to-play games, live shows and online shopping

 

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Glance’s decision to partner with Jackie Shroff will undoubtedly garner them many advantages. As a popular and relatable figure in Indian cinema, he embodies the spirit of the campaign. Glance will be able to leverage his star power and massive follower base to spread their message.

Jackie Shroff spoke of the campaign, saying: “Glance is packed with some unbelievable features and I connected with the platform instantly. Now, whenever I have free time or want to take it easy, I spend time on Glance smart lock screen.”

Bikash Chowdhury, chief marketing officer at Glance, said, “We are excited to join forces with Jackie Shroff and educating India about Glance smart lock screen. Jackie Shroff’s genuine charm and relatable authenticity perfectly aligns with the campaign’s core philosophy. The #UnlockNahiKarneka campaign will not only resonate across the country, but also empower users to adopt the Glance smart lock screen, prompting a redefinition of their smartphone engagement.”

Glance’s video has already received more than 349k views on Instagram along with a flood of positive comments.