Bega Group’s Dairy Farmers has launched a new campaign, titled “Made for Moments Like These” via AFJ Partnership.
This masterful campaign aims to celebrate the precious everyday moments in life and highlight the importance of Dairy Farmers’ products in making those moments so special. From a cup of tea shared between friends to chocolate milk on a spontaneous road trip to Yoghurt shared between a mother and daughter late at night, this campaign brings attention to underappreciated daily rituals that offer comfort to people amidst life’s ups and downs.
The videos in Dairy Farmers’ “Made for Moments Like These” campaign are short but impactful, allowing them to appeal to the emotions of their audience and present their products as the embodiments of comfort and happiness in the lives of their consumers.
Darryn Wallace, Bega executive general manager, said, “Dairy Farmers is proud to deliver high quality, nourishing Aussie owned and made dairy products across all its categories including milk, yoghurt, culinary and flavoured milk. We are thrilled to share this campaign that celebrates the whole portfolio as one clear Masterbrand and the way in which Dairy Farmers continues to show up in the lives of all Australians – young or old.”
Scott Walker, AJF Partnership executive creative director, explains their thought process behind the campaign: “The work celebrates the moments in life that seem small at the time but shape our memories, and we hold as special. No matter what kind of day you’re having it’s always made just that little bit better with a sip, dash, dollop or smothering of Dairy Farmers.”
Dairy Farmers’ new campaign is running across Australia and will feature on TV, social, digital and OOH in order to gain the maximum reach.