Alstom has launched its first brand campaign titled “Taking India Places” that celebrates rail as the growth of a powerhouse and the beating heart of India’s economy.
Alstom’s film emphasizes how it is intrinsically linked to India’s rail revolution with expansive shots and compelling dialogue. Furthermore, it is narrated by Shammi Narang, the legendary former news anchor for Doordarshan television and the familiar voice behind announcements for several metro lines across the country. His involvement not only enhances Alstom’s credibility but also expands their reach by allowing them to leverage his broad national appeal.
Olivier Loison, Managing Director, Alstom India, commented on the campaign, “Alstom is all about sustainable mobility. It is reflected in our products and solutions and in our brand promise, ‘Mobility By Nature’. Given our contribution in India for the last several decades, a hyper local brand campaign was much needed to celebrate our journey and the way forward.
He further added, “This campaign embodies the spirit and aspiration for progress of every Indian, and as we go places, we achieve more. India has been taking giant strides towards technological progress and self-reliance, with rail being its key driver. By enabling India’s neural network of rail with the best of talent in engineering, technology and innovation, Alstom will continue to play a part in #TakingIndiaPlaces.”
#TakingIndiaPlaces is a 360°, digital-first campaign that is targeted to a diverse age group of people between 14-18 years. It will entail social media, employee and influencer engagement along with several activations and branded content placements to extend its reach as widely as possible. It has already generated phenomenal pre-buzz on LinkedIn, garnering 27K+ engagement and 67K+ impressions which were primarily driven by Alstom India employees.
Alstom’s vivid new campaign will both reaffirm and enhance their image as a necessary element of India’s rail and thus a driving element of India’s economy.