‘Impossible Is Nothing’
Adidas has launched the ‘3 Ka Dream’ campaign, setting the stage for the ICC Men’s Cricket World Cup in support of team India and proving that nothing is impossible.
Conceptualized by Creativeland Asia, ‘3 Ka Dream’ is a rallying cry to India and seeks to unite the country in the spirit of their collective dream: a chance to win a third world cup victory. With a beautiful montage of emotions, Adidas’s film is powered by relentless hope and is the embodiment of their own belief that ‘Impossible Is Nothing’.
What’s more, it features a star-studded cast of household powerhouses every cricket fan knows and loves: Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside their passionate, devoted fans. The track is sung by popular Indian rapper Raftaar.
Sunil Gupta, Senior Director, brand adidas, India, commented on the campaign: “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”
To ensure that their message spread far and wide, Adidas has utilized a multi-prolonged marketing approach and will leverage a range of media platforms, including digital, radio, print and on-ground retail activation. Their anthem will be available on all major audio platforms, including Spotify and Jio Saavn, among others.
Here’s to the hope of victory!