Prestige, one of India’s most beloved cookware brands, has kicked off the New Year with its refreshing #LetsGetCooking campaign, designed to reignite the joy of home cooking.
Crafted by 22feet Tribal Worldwide, the campaign takes a clever and timely approach to inspire Indians to embrace their kitchens as the hub of celebration and togetherness.
Launched on New Year’s Eve, the campaign strikes a chord with everyone who’s faced the frustration of delayed food deliveries during the festive season. Prestige’s witty billboard messaging gently nudges people to skip the wait and instead rediscover the pleasures of cooking at home. The creative wordplay not only draws attention but also seamlessly ties into the spirit of the season, where family, food, and fun take center stage.
What sets this campaign apart is its groundbreaking approach. Prestige is the first cookware brand to weave itself into the food delivery narrative, encouraging consumers to rethink their dining habits during special occasions. By positioning cooking as a fun and rewarding alternative, the brand reminds us that the best moments are often created in our kitchens, surrounded by loved ones.
The #LetsGetCooking campaign is an extension of Prestige’s ongoing mission to inspire culinary creativity and healthier lifestyles. It emphasizes that cooking isn’t just about the end result—it’s about the journey, complete with its spills, laughs, and shared experiences. Whether it’s trying out a new recipe or simply whipping up family favorites, the campaign celebrates the authenticity of home-cooked meals.
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As Indians usher in a New Year filled with possibilities, Prestige’s campaign acts as a gentle reminder of the benefits of cooking at home. From healthier meal choices to the bonding moments that come with preparing food together, #LetsGetCooking captures the essence of what makes the kitchen the heart of every home.
Through this creative outdoor activation, Prestige reaffirms its commitment to fostering a love for cooking while redefining the way we think about food. With #LetsGetCooking, the brand isn’t just selling cookware—it’s inspiring a movement that celebrates the power of homemade meals and the priceless memories they create
