Mamaearth, a leading purpose-driven FMCG brand, has joined hands with Zepto, the ultra-fast delivery platform, to make New Year’s resolutions more impactful and sustainable.
Through the #PlantGoodness campaign, every Mamaearth product purchased on Zepto will lead to the planting of a tree, allowing consumers to contribute to a greener planet with ease.
This partnership combines Zepto’s promise of delivering essentials within 10 minutes with Mamaearth’s ongoing commitment to sustainability. Together, they aim to empower consumers to embrace eco-friendly practices in their daily lives, making sustainability both convenient and accessible.
The campaign film captures the heartwarming sentiment of New Year’s resolutions by revisiting a cherished childhood memory—planting a tree with loved ones. It highlights how this nostalgic act can now be recreated effortlessly by ordering Mamaearth products through Zepto. With just a few taps on a smartphone, consumers can take a step towards positive environmental impact.
Anuja Mishra, EVP & Chief Marketing Officer at Honasa Consumer Limited, shared the motivation behind the campaign:
“Our #PlantGoodness initiative reflects our belief in the power of small actions to drive big changes. Partnering with Zepto brings a new level of convenience to our mission, enabling consumers to make sustainable choices in seconds. Together, we’re beginning 2025 with purpose and positivity.”
Chandan Mendiratta, Chief Brand & Culture Officer at Zepto, echoed the sentiment:
“This collaboration with Mamaearth is about simplicity and impact. By linking the act of buying everyday products to planting trees, we’re creating an effortless way for our users to give back to the planet. It’s quick, meaningful, and sets the tone for a greener future.”
Since its launch in 2020, Mamaearth’s Plant Goodness initiative has successfully planted over 800,000 trees across India. This new partnership with Zepto amplifies the impact, combining the power of sustainability with the convenience of fast delivery.
The #PlantGoodness campaign will be promoted through a series of digital initiatives aimed at encouraging consumers to make greener choices. Running for a limited time, it seeks to transform everyday purchases into acts of environmental stewardship, setting the stage for a more sustainable year ahead.
Through this unique collaboration, Mamaearth and Zepto are proving that even the smallest choices—like selecting a product or placing an order—can lead to meaningful change. Together, they are inspiring individuals to take the first step towards a brighter, greener future in 2025
