In a world grappling with climate change, youth-led initiatives are emerging as powerful catalysts for environmental transformation. Prajakta Koli, the popular content creator known as MostlySane, has taken a significant step in this direction by partnering with the United Nations Development Programme (UNDP) India as its first Youth Climate Champion. This collaboration aims to inspire young individuals to adopt simple, eco-friendly habits that collectively contribute to a sustainable future.
Prajakta Koli’s appointment as UNDP India’s first Youth Climate Champion in January 2022 was a testament to her longstanding commitment to social causes. Known for her advocacy in mental health, women’s rights, and girl child education, Prajakta’s influence resonates with millions of young Indians. Her role as a climate champion involves engaging with youth to raise awareness about climate change, global warming, and biodiversity loss, emphasizing the urgency of collective action.
Through her partnership with UNDP India, Prajakta Koli is championing the adoption of simple, eco-friendly habits among the youth. These habits, while modest individually, have a profound collective impact on the environment. Some of the practices she advocates include:
Waste Segregation and Recycling: Encouraging the separation of waste at the source to facilitate recycling and reduce landfill burden.
Conscious Consumption: Promoting the mindful purchase of products, opting for sustainable and locally sourced items to minimize carbon footprints.
Reduction of Single-Use Plastics: Advocating for the use of reusable bags, bottles, and containers to decrease plastic waste.
Energy Conservation: Encouraging practices like switching off unused electrical appliances and using energy-efficient lighting.
Support for Green Initiatives: Backing community-led environmental projects, such as tree plantation drives and clean-up campaigns.
These initiatives align with the findings of the G20 People’s Climate Vote 2021 Report, which revealed that approximately 67% of Indian youth consider the climate crisis a global emergency and advocate for urgent policy changes.
Prajakta’s commitment extends beyond digital advocacy. She has actively participated in on-ground initiatives to promote environmental sustainability. In Mumbai, she visited a UNDP-supported plastic waste management project in Chembur, witnessing firsthand the impact of community-led recycling efforts. Additionally, she explored women-led mangrove tourism in Sindhudurg, highlighting the importance of biodiversity conservation and sustainable livelihoods.
Recognizing the potential of young minds in driving environmental change, Prajakta collaborates with UNDP India’s Youth Co:Lab. This initiative empowers young social entrepreneurs to harness their skills in addressing pressing environmental issues. By fostering innovation and providing platforms for creative solutions, Prajakta and UNDP aim to cultivate a generation of environmentally conscious leaders
