Plum, the trailblazing vegan beauty brand, has introduced its new Niacinamide range through an exciting campaign titled ‘Chemistry That’s Just Bright.’
This campaign highlights Plum’s innovative skincare lineup featuring Niacinamide and Rice Water, crafted to bring out your skin’s natural radiance with hydration and brightness.
The campaign introduces three hero products that promise to elevate daily skincare routines:
- 2% Niacinamide and Rice Water Simply Bright Face Wash
- 10% Niacinamide Face Serum with Rice Water
- 2% Niacinamide & Rice Water Gel Cream
Designed for glowing, hydrated, and healthy skin, this range is formulated with science-backed ingredients that work synergistically to address everyday skin concerns.
The ‘Chemistry That’s Just Bright’ campaign is a celebration of simple, effective, and joyful skincare. Through three short and engaging ad films, Plum showcases how its new range fits seamlessly into different aspects of daily life. Whether it’s the refreshing morning face wash, the calming nighttime serum, or a gel cream that keeps you radiant all day, the campaign portrays Plum’s products as trusted companions in self-care rituals.
“Skincare should feel as personal as it is effective. With our Niacinamide & Rice Water range, we want to help our customers experience that perfect ‘chemistry’ with products that simplify their routines while delivering visible results,” said Shankar Prasad, Founder and CEO of Plum.
Plum’s Niacinamide range has been thoughtfully designed to cater to diverse skincare needs. The campaign cleverly illustrates the “chemistry” between Plum’s products and its users, capturing moments of fun, intimacy, and self-assurance. Each 30-second film strikes a perfect balance between relatable storytelling and showcasing the benefits of Plum’s scientifically crafted formulations.
Beyond its product offerings, Plum continues to strengthen its connection with its loyal community, affectionately called Plumsters. By listening to feedback and evolving its offerings, the brand ensures that its products and initiatives reflect the aspirations of its customers.
Plum’s ‘Chemistry That’s Just Bright’ campaign is a testament to the brand’s ethos: skincare that doesn’t just perform but also sparks joy. With this launch, Plum invites everyone to explore the magic of Niacinamide and Rice Water and experience skincare that feels as good as it looks.
Discover the new range and bring some bright chemistry to your skincare routine today!
