International gifting platform IGP has launched its latest campaign, ‘Amazing Gifts, Samay Par’, which seeks to deepen emotional connections through the art of gifting.
Anchored by a whimsical ad film, the campaign brings a touch of nostalgia with its depiction of a retro-futuristic world—a vision of the future inspired by the quirky imagination of the 1990s.
The campaign revolves around anniversaries, a celebration of enduring love and commitment. With marriage registrations steadily rising in India, anniversaries have become key milestones for couples to cherish their journey together. IGP aims to enhance these special moments by offering not just gifts but unforgettable experiences.
The centerpiece of the campaign is a quirky ad film set in a futuristic world where robots resemble the charming yet clunky designs imagined in the 1990s. The story follows a couple navigating the ups and downs of their relationship. When the husband forgets their anniversary, the resulting quarrel is quickly turned around with thoughtful gifting facilitated by IGP. The film beautifully illustrates how timely gestures can mend conflicts and bring loved ones closer, regardless of the era.
This creative nod to retro-futurism underscores IGP’s commitment to making celebrations memorable through timely and meaningful gifting. Whether it’s 30-minute delivery or midnight surprises, IGP ensures no special moment is left uncelebrated.
Anniversaries hold a deep cultural significance in India, with millions of couples celebrating their love annually. According to the Confederation of All India Traders (CAIT), India sees 35-38 lakh marriages every month, making anniversaries a burgeoning market. Over the past year, IGP has observed a 30% increase in engagement on its anniversary gifting page, reflecting the growing importance of these milestones.
Tarun Joshi, CEO of IGP, shared his vision behind the campaign:
“While robots today are sleek and efficient, the 90s imagined them differently—endearing, quirky, and full of charm. Through this campaign, we celebrate not just anniversaries but the timeless joy of giving. As weddings continue to grow in number and contribute significantly to the economy, anniversaries represent an untapped potential for heartfelt gifting. Our goal at IGP is to create meaningful moments of joy that last a lifetime.”
IGP’s ‘Amazing Gifts, Samay Par’ campaign emphasizes the transformative power of thoughtful and timely gestures. Whether it’s resolving a quarrel or enhancing a celebration, a well-timed gift can create memories that endure. As trends and technologies evolve, IGP continues to innovate, ensuring its gifting solutions remain relevant and impactful.
Through its playful and heartfelt messaging, IGP reminds us that while the future may be uncertain, the value of love and shared memories remains timeless. By helping couples celebrate their anniversaries, IGP reinforces its position as a trusted partner in creating joy and connection—today, tomorrow, and beyond.