Goafest 2025 Day 3 opened with a call for integrity in digital media. In the session ‘Building a Safer, Smarter, Cleaner Media Ecosystem’, powered by Sync Media, Tejas Apte from HUL delivered a critical perspective on ad fraud, data misuse, and the alarming stat that up to 30% of digital impressions are fake. With audiences and brands losing trust in digital advertising, Apte emphasized the need for transparency, better metrics, and a shift in agency roles from service providers to strategic partners.
Meanwhile, the Gyaan Podium hosted a session on ‘The Burnout Cure for Creative Brains’, where Luke Coutinho dissected the toll of hustle culture on creativity. He described burnout as more than stress—it’s emotional numbness and a disconnection from joy. He urged individuals and organizations to prioritize rest, nutrition, and emotional safety.
Closing the loop on intentionality, the sustainability discussion led by EARTHDAY.ORG emphasized the growing cost of climate inaction, and how brands can become part of the solution. From planting trees for every delegate to redefining performance metrics, Day 3 was a sobering reminder that trust, well-being, and sustainability are no longer side notes—they are central to business impact.
