12th August, New Delhi : Arata, a science-backed hair and scalp care company, has introduced MitoActive™, India’s first hair growth solution powered by mitochondrial science, bringing a biology-first approach to addressing hair loss. Hair loss affects millions of people worldwide and remains one of the most common reasons for seeking dermatological care. Rising stress levels, environmental factors, hormonal changes, and lifestyle habits have contributed to increasing concerns around hair fall among both men and women, driving demand for clinically validated, science-backed solutions.
Unlike conventional treatments that primarily focus on managing symptoms, MitoActive™ targets mitochondrial dysfunction, an emerging biological contributor to hair loss. Powered by Y100™, discovered by Yuva Biosciences Inc, and backed by more than six years of research and five-plus clinical studies, it comes with a patent-pending applicator with a scalp massager for easy application. In a clinical study conducted by Yuva Biosciences on Indian participants, Y100™ demonstrated reduced hair shedding, an improved anagen-to-telogen ratio, and increased hair density. Dermatologically tested for daily use, MitoActive™ offers a biology-first, clinically validated approach to supporting healthier hair growth without any known side effects.
According to Mr.Dhruv Bhasin and Mr.Dhruv Madhok Founder of Arata, “At Arata, we’ve always believed that the future of hair care lies in understanding the biology behind hair growth rather than simply managing its symptoms. MitoActive™ reflects our commitment to bringing globally validated science to Indian consumers through innovations that are rooted in research and designed to deliver meaningful outcomes with a unique “serum-device” combination. By collaborating with leading scientists and translating complex biology into accessible solutions, we hope to encourage a more informed, evidence-led approach to hair and scalp care while advancing the future of science-backed hair growth innovation in India.”
The MitoActive™ Mitochondrial Hair Growth Serum is a 30 ml scalp serum designed for twice-daily use, with application recommended in the morning and evening. Priced at ₹1,499, it is available for pre-orders on arata.in and will also be available on Amazon, Nykaa, and Blinkit from August.
With MitoActive™, Arata is introducing a new scientific approach to hair growth, shifting the focus from symptom management to addressing the biology of hair growth through clinically validated, science-backed innovation marking Arata’s foray into longevity and mitochondrial sciences.
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